E-commerce websites are a booming industry, and in the digital age, it’s easier to start one than ever before. However, there is no such thing as an easy way to make money online; building an e-commerce website that generates revenue requires you to be dedicated and put in the work. This post will cover four key areas of e-commerce sites: design, product selection, pricing strategy, and content marketing. We’ll also provide some helpful tips on how you can get started with each area!
Ensure it’s responsive
One of the most important things to consider when building an e-commerce website is looking at different devices. More and more people are now shopping online using their smartphones and tablets, so your site needs to be responsive to ensure a good user experience for everyone. If potential customers visit your website on a mobile device and it’s not optimised, they’re likely to leave straight away – meaning you could be losing out on sales.
There are plenty of free responsive design templates available online, or you could hire a web designer to create a custom layout for you. Just make sure that whatever template you choose is fully compatible with all major browsers and devices.
Get professional designers to help with the visuals
Your website’s design is one of the essential factors in determining its success. If it looks amateurish or unprofessional, people will be less likely to trust you and buy from your site. This doesn’t mean you need to break the bank on a custom design – there are plenty of professional designers out there who can help you create a great-looking website. However, you must take some time to find the right designer for you and your business. Make sure they have a good understanding of e-commerce websites and what makes them successful and be sure to provide them with as much information as possible about your company and products. The more detail they have, the better they will create a design that accurately represents your brand.
Find a hosting company
The hosting company you choose for your website is just as important as the designer and developer. Without a good host, there’s no way to guarantee that it will be online all of the time and accessible to customers. The best companies offer unlimited bandwidth and storage space at affordable prices, so look around to find cheap vps. If possible, make sure they have 24/h customer support, too – if something goes wrong with your site in the middle of the night or on the weekend, you don’t want to wait hours to get help!
Invest in PPC marketing to boost traffic
One of the best ways to get people onto your e-commerce website is paid advertising. Paid search marketing, commonly known as PPC or ‘pay per click’, involves paying for ads on Google and other major search engines to appear at the top of relevant searches – this naturally boosts traffic significantly. While it can be expensive if you don’t know what you are doing, there are plenty of affordable pay per click management services available to help run campaigns for you without breaking the bank. If money isn’t an issue, expect to spend somewhere between $100–$500+ a month depending on how much time/labour goes into running them. Also, expect more competition in areas with higher population density (i.e. CBD).
Starting an e-commerce website is a big task. However, if you are dedicated to it and put in the work, then there’s no reason why your site can’t be successful!