Your marketing campaign is critical to the success of your company. Without the right strategy in place, you are always going to struggle to get the attention that you need on the market. That’s why you need to be aware of the issues that can derail your marketing campaign and leave you struggling to regain your footing. Here are some of the key examples.
Negative SEO attacks
First, you should be aware of issues with negative SEO attacks. Negative SEO attacks occur when your competitors deliberately work to get you to the top of the SERPs for all the wrong reasons. You will need to engage in marketing recovery if this happens.
Black hat SEO
As well as negative SEO attacks, you also need to be aware of the issues with black hat SEO. These are tactics that are outdated and frowned upon by Google. Avoid these like the plague because they will cripple the progress of your company and could even earn you some penalties.
Cookie cutter solutions
It’s important to avoid a situation where a business is delivering a cookie cutter service. The problem with a service like this is that they won’t understand your brand. They won’t know your goals or the pain points of your target audience. That’s why you need to make sure that you don’t use a marketing team that quotes a price before they know anything about your business. How do they know how much to charge when they have no idea what stage your campaign is at or how much work is needed?
It’s possible that there’s negative buzz around your business and your brand as a whole. This could be tied to the opinion of your employees. If you get negative reviews on a resource like Glass Door then word does tend to get around. The best way to deal with negative buzz connected to your business will be by using reputation management services. They will ensure that any issue with your reputation is handled swiftly without any delays or issues.
Of course, the issue could be as simple as a plethora of negative reviews. This might not be your fault. It could be tied to a service that you use to ship products to your customers. But it doesn’t matter because 80% of customers are going to check reviews before they commit to the purchase of a product or service from your company.
So, what does this mean? Well, you need to make sure that you are correcting negative reviews when they appear. Responding to reviews can go a long way to ensuring that customers feel as though you are listening.
We hope this helps you understand some of the common issues that can impact your marketing campaign as well as the best ways to deal with them in the long term. By exploring the right tactics, you can make sure that you get the results you need from your business and avoid some of the pitfalls of others that have come before you.