We are excited to announce that tickets are now available to RSVP for our 3rd anniversary party. BEYOUROWN has had the privilege of teaming up on some fabulous brand partnerships, sponsorships and collaborations, with a variety to impressive female-founded ventures.

So after an overwhelming unpredictable journey of 3 years growing the BEYOUROWN brand, we have since concluded that the only way to jubilate, is to celebrate with you all by having a party hosted by our founder Samanah Duran alongside Lucy Choi at her flagship store in London.

We want to take this time to thank you all for sharing, supporting and continuing to help us flourish. Lucy Choi herself, will be sharing her own incredible brand story with us all on this special occasion, with Samanah Duran hosting and giving you a real insight into the BEYOUROWN brand and the wonderful community within it.

Get ready to enjoy a spectacular evening with like-minded ladies and connect with many of our career-driven leading women of today.


Date and Time

Wednesday 13 June 2019

5:30 pm – 7:30 pm GMT



18 Connaught St

St George’s Fields


W2 2AF


Ticket Information:

RSVP tickets online here or by emailing us on

*Please note that this is RSVP guest list invitation only, entry without a ticket will be declined.


About Samanah Duran

Samanah Duran is a British fashion designer and entrepreneur most recently named Forbes 30 under 30 most influential in retail and e-commerce. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionised through the crafting of indulgent streetwear with the power to evoke self-expression.

Building on that inspiration as an extension of Critics Clothing, Samanah has now successfully launched BEYOUROWN  and BEYOUROWN MAN a digital media & news company dedicated to inspire and champion entrepreneurs on a mission to lead.

Samanah is truly dedicated to evolving her brand and team. She has developed an unconventional approach to business by enjoying life to the fullest and making business enjoyable for her and whoever she works with. As she continues to be involved in every aspect of Critics Clothing, BEYOUROWN and BEYOUROWN MAN, she loves to meet other inspiring entrepreneurs out there on a mission to also succeed in doing what they love and is passionate about passing on her entrepreneurial skills that she has learned along the way.

About Lucy Choi

Whilst working in the city, Lucy Choi spotted a gap in the market. As one of thousands of women transitioning between flats and heels on their daily commute to the office, she questioned why comfort was only available to women at a luxury price point. From this premise, the Lucy Choi London vision was born and Choi set out on her mission determined to utilise her lifelong expertise and innate heritage of craftsmanship but at an affordable price point without compromising luxury or character. This later became her defining ethos of the 3 C’s: Comfort, Craftsmanship and Character.

In 2012 Lucy Choi London launched; a forward thinking brand that meets the exact demands of the sophisticated modern woman and reflects the way she shops. The aesthetic appeals to a savvy generation of women; women who look for quality and luxury, but at the best possible price point. Lucy designs every shoe in the Lucy Choi London collection to be unique and playful, to reflect the many different personalities and tastes of these women.

Lucy’s collections have focused on sleek and wearable classics with a twist. Her diverse collections come in an array of colour combinations and toe shapes, with mid and high heels, boots, wedges, sandals and flats for all occasions, from red carpet glamour to the beach in St Tropez. Finishes include luxurious leathers, soft suede, satins, hand-dyed silks, embellishments and vintage lace, which are all sourced and made by Lucy’s trusted suppliers and contacts in Asia, Spain and Italy

The shoes are loved by style influencers and celebrities all over the world. Darcey Bussell, Jodie Kidd, Daisy Lowe, Suranne Jones, Cheryl, Millie Macintosh, Nicole Scherzinger, Caroline Flack and Joanna Lumley are all devout supporters. International models Winnie Harlow, Hailey Baldwin, Alessandra Ambrosio, Izabel Goulart and Georgia Fowler are also huge fans of the brand.

Contact Us

Give us a call or drop our team an email and we will contact you. We endeavour to answer all inquiries within 24 hours during business days.