Sam co-founded UNILAD and grew a small Facebook page from his bedroom in Birmingham, into one of the biggest social media companies in the world with over 60 million fans, 1 billion video views every month and 200 staff, all with no investment.

Over the course of 6 years, Sam pioneered social media strategy, breaking records for being the most viewed social media publisher of all time, and won awards through UNILAD including the ‘Video Team Of The Year Award’ at the Digiday Awards and the ‘Best Use Of Content On Social Platform’ at The Drum Content Awards.

He was awarded a place on the Forbes 30 Under 30 list in 2017. In 2016, Sam launched UNILAD Adventure, which within 2 years, had over 6 million fans was the most viewed travel channel on social media receiving over 100 million video views a month and won the Digiday Award for the Best New Brand in Europe. It is through growing UNILAD Adventure that he discovered his passion for travel, and how to use travel content to create a greater appreciation for nature, wildlife, and cultures around the world.

Moving on from UNILAD, he is looking to continue to pioneer social video content, create content about awesome people and places around the globe, and help others achieve their goals.


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