Forbes 30 under 30 honouree Samanah Duran is a British fashion designer and entrepreneur with a fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality - something of which is perfectly presented in her vision with retail company Critics Clothing.

Revolutionised through the crafting of indulgent streetwear with the power to evoke self-expression, Critics Clothing launched with an intimate customer base in the UK back in 2012. Now fulfilling orders across the USA, Canada, Russia, Australia, China and Europe, the company’s most notable connections and strong affiliations lie heavily embedded within the music industry, where collaborations and partnerships with a number of established artists, musicians, DJ’s and creative folk have formed.

Building on that inspiration as an extension of Critics Clothing, Samanah has now successfully launched BEYOUROWN and BEYOUROWN MAN a digital media & news company dedicated to inspire and champion entrepreneurs on a mission to lead.

Samanah is truly dedicated to evolving her brand and team. She has developed an unconventional approach to business by enjoying life to the fullest and making business enjoyable for her and whoever she works with.

As she continues to be involved in every aspect of Critics Clothing, BEYOUROWN and BEYOUROWN MAN, she loves to meet other inspiring entrepreneurs out there on a mission to also succeed in doing what they love and is passionate about passing on her entrepreneurial skills that she has learned along the way.


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