Pamela Chen is a ‘Deck Creation Coach’ and ‘Unicorn Abundance Queen.’ She is the creator of the Crystal Unicorn Tarot and co-owns Luna Prosperity a crystal boutique on Instagram with her BFF. 

While she absolutely loves introducing peeps to the amazing world of Tarot, Pamela’s true zone of magic is helping inspired deck creators produce the deck of their dreams that flies off the shelves! The Deck Creation Course has helped her students sign contracts with big publishing companies like Llewelyn and helped their Kickstarter campaign fund at 245% of their goal in just 30 days. 

The unicorns that Pamela works with becoming powerful manifestos, are able to release wealth blocks and heal physical pains that conventional support couldn’t—basically, they’re winning at life. Be on the lookout this autumn when she is opening the doors of Unicorn Farts Tarot Academy for enrolment! When Pamela is not creating tarot decks, she loves to read paranormal romances, dance in Unicorn onesies, and eat spicy Cheetos. 


Welcome, Pam thank you for coming on board with us, can you introduce yourself to us?

Thank you so much for having me. My name is Pamela Chen, also known as the Tarot Unicorn Princess, and I’m the creator of the Crystal Unicorn Tarot. I’m from Hawaii but have been living in Las Vegas for the past 14 years. I love to share my knowledge about Tarot, crystals, and magic with my Unicorn clients.

Can you talk us through the path you have pathed to where you are now as the co-founder of Luna Prosperity and founder of Crystal Unicorn Tarot?

I started Luna Prosperity out of the blue one day with my best friend Yayoi. We loved crystals so much and decided to sell it on Instagram. That led to new doors opening for me in my personal coaching business and most importantly it is so much fun too. Now the Crystal Unicorn Tarot was kind of an accident too. I wanted to create a Unicorn Tarot for myself and asked my good friend Lisa Higuchi to draw it. I then asked my mentor and Leeza Robertson (creator of the Animal Totem Tarot) to help me write the guidebook. She took one glance at it and said you need to self publish and sell this. Like a good student, I did what she said and it blew up!

Explore Tarot Power, the Rider-Waite Tarot deck and also the concept of Crystal Unicorn Tarot with us and what entails?

So there are three schools of Tarot and Rider Waite Smith (RSW) is one of the more popular ones. You can find tons of resources and information in books and on the internet. This was the school that I was trained in with Leeza.

The Crystal Unicorn Tarot is a clone deck so what that means is it’s very similar to the RWS and very easy to read if you already know the system. The only thing I changed was that all the humans are now unicorns with a sprinkle of crystal magic in the deck. This deck was so easy to conceptualise and create. I know about crystals, I love unicorns, put them together and I had my dream deck. Both energies are very fun and healing, taking the reader on a playful adventure.

What is it that you want your clients to take away from this experience?

Well here’s the funny thing. A lot of my clients have come back and told me, this is such an inner child deck. I totally get it, but also was a bit confused because I’m like this is not my inner child, this is my outer adult person. So that made me really happy to hear that they found the deck light and playful. I want them to know that healing and dealing with challenges can be a positive thing, that it isn’t always a negative experience. You can grow and level up in your life, in your business by having fun and doing what you love.

How is Crystal Unicorn Tarot funded and what is the start-up process like for you?

I funded my deck with Indiegogo, did a 30-day launch. I had an amazing pre-launch and launch formula that my business coach and I created. So I was able to smash my crowdfunding campaign and blow it out of the waters! I hit my funding goal of $5k within a few hours and closed at about $23k.

The startup process was easy for me because I was already immersed in building my business online so I knew what I had to do. I also had a lot of help from my Unicorn Team! This whole process actually led me to create our highly successful program last year, our Deck Creation Course, where I share my launch formula with our students!


Can you share with us a particular career highlight so far?

Wow, I’m not really sure there are so many things. I gotta say it was when I got a publishing contract for my second deck with Llewelyn Worldwide, the largest spiritual publishing company. I screamed and was so excited when they accepted my proposal and I know that this is only the beginning for me.

How are you working towards your own personal development?

I spend one or more hours every day on my morning visual which includes but not limited to visualising, journaling, using Tarot, and tapping. I’m currently working with a business coach and getting certified in NLP, hypnosis, and a lot of magical things so that I can level up myself and my clients!

Number one rule in business you stick by?

You have to be passionate and happy about what you do. If you are your clients can see it and feel it. Sparkle!

What are your preferred marketing methods for your FREE DIY Magical Year Reading ebook?

I don’t pay for any ads, I like to market organically. I try to post binge-worthy content every day and I love collaborating with other influencers and do giveaways!

How are you looking to expand within the next 5 years?

So I just signed a contract for something big on the Crystal Unicorn Tarot, should be launching in the fall of 2019! We are also going to be hosting a Unicorn Life Summit to promote the grand opening of our Unicorn Farts Tarot Academy. This is going to be an epic school for curious unicorns who wants to learn about Tarot and magic. To step into their magic and live a happy authentic unicorn life.

This and the Deck Creation Course will be the main focus for the next few years. Oh, and of course, creating more decks! My second deck with Llewelyn should be launching 2020. I’m also currently working on my third deck and looking for a publisher to sign with. Ideas sparking every day.

Can you share one pro and one con of running your own business?

Finding your personal squad and community that you love and that is super supportive. I can’t say how grateful I am for all the support of my Unicorn Squad.

A con is that you have to show up and be consistent even if you just want to read paranormal romances all day in your unicorn onesie. Your business will not produce if you don’t produce.

What does #BEYOUROWN mean to you?

It definitely means to me being a unicorn. Being uniquely you. Follow your dreams. Show up as your own sparkly self. Take charge of your life and own it.

Where are you looking to expand to next throughout 2019?

The end of the year I will be really focusing on our Unicorn Farts Tarot Academy. I will also be hosting events and workshops around the states to promote my Crystal Unicorn Tarot. But seriously my ultimate goal to be Tarot Royalty and to be noticed in Tarot history!



Instagram: @pamelaunicorn @lunaprosperity

Website: https://www.magicalpam.com

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