Did you know that on social media your content has a half life of under 3 hours on average? The visibility that you receive in your first few hours after publishing is only three quarters of what you can expect to get in total if you’re on Facebook.
You need your content distribution strategy to be a strong one, and the only way to do that is to ensure high visibility and engagement. With the right SEO company on your side, you could make that happen, but you need ways that you can boost your content and make sure that it’s seen by the right people. With this in mind, we’ve got some suggestions that you can use to make your content more powerful and get that high visibility that you need.
Use the right platforms. If you are spending hours promoting your content on social media pages but you’re not getting enough reach, then you’re probably using the wrong social media pages. You need to know where you’re getting your most traffic and that’s the whole idea of data and analytics. It’s a great idea to nurture your existing relationships, but these are tactics that don’t really focus on driving the new traffic back to your website. Content distribution platforms such as Outbrain and popular social media pages like LinkedIn can really help.
Repurpose your old stuff. If you love a thrift store in your day-to-day life, then you should be very very aware of how repurposing works. Creating good content is a time consuming task, but it isn’t an inevitable one if you want to keep up with your competition. If you don’t know what to write this month, take a look at your blog posts from a couple of years ago, especially those that are pre pandemic. You can then rewrite them, turn them into infographics, or even turn them into vlogs. There are so many things you can do with old blogs and repurposing them is one of the best.
Push your content through your employees. There are so many reasons why your employees are a good part of your content marketing plan. With the right advocacy programme, not only will you increase your visibility, but you’ll improve your engagement rates overall. Building a powerful content distribution plan involving your employees is important. Make sure that they share the work that you are sharing on their social media, and make sure that they are motivated to write about your brand with incentives and proper rewards involved.
Start looking at influencer marketing. There are a whole host of influences right now out there on Instagram, Facebook and other social media. If you ensure that you are looking at influencer marketing in a new light, then you can use that as a way to expand your reach organically. They can advertise your products and your blogs for you and others will click and you will end up with more reach.