A website’s domain name is one of its most important identifiers. It’s not an exaggeration to say that picking the wrong domain name can be the death knell for a business, so it’s important to spend a lot of time thinking about it. In short, every website owner needs to make sure they choose the right domain name, preferably before they do anything else, and especially if the website will be used for business. Read on for some advice about how to make the right choice.
Use keywords
In any field, keywords are essential. Including relevant keywords in your domain name provides a helpful hint to search engines about the nature of your site’s content. Keywords in your domain, in addition to high-quality content and a positive user experience, can improve your site’s position in Google search results. Domain names that include your search terms and are still available are extremely rare. To make your domain more noticeable, you’ll need to get creative with how you use your keywords.
Keep it short
Even though keywords are important, don’t make your domain name too long. A domain name that is short and easy to remember is better. We suggest that your domain name has no more than 15 characters. Users are less likely to remember longer domains. Users will also be more likely to make mistakes when typing in longer domain names, which can cause traffic to drop. Because of this, it’s best to keep the length of your domain short.
Make it easy to spell and pronounce
You should be able to say and write your domain name without much trouble. You never know when someone will want to talk to you in person about your website and business, so you need to know how to say the name. If you want to use your domain name to make a professional business email address, it should be easy for anyone to understand and spell.
Keep it unique and brandable
Your blog’s domain name should be one of a kind to help you stand out to your audience. Finding out what domain names similar blogs are using is a smart move. Avoid using recognizable brand names or phrases, or you might be accused of plagiarizing the work of another blogger.
A domain name that can be used as a brand name is another option. Domain names with good branding are rare, memorable, and easy to remember. Once you have your domain name, you can register company name; it’s best to do it this way round, or you might have problems finding a domain that links well to your chosen company name.
Don’t include hyphens
Never use hyphens in a domain name. The use of hyphens can be a sign of spam domains that you don’t want to be linked to. There are also a lot of typos in domains with hyphens. If the domain name you want is already taken, you might think about using one with hyphens. However, if your users forget to type in the hyphen, they might end up on your competitor’s site. It’s just not a good idea all around.
