Running a business is going to take a lot of learning on your part. When you’re an employee, you tend to come to a company with a certain set of skills and, if they need you to be able to do something new, they’ll send you on a specialist training course and reduce your current workload to accommodate it. However, when you run the business yourself, you’re likely to need to familiarise yourself with multiple different new skill sets, all at the same time as maintaining your usual commitments and keeping your company up and running.
Now, one are you may have been taking into consideration is SEO. If you haven’t had time to get to grips with the basics of SEO, or figure out if it’s something your company actually needs, here’s a short introduction to the subject.
What Is SEO?
So, what actually is SEO? SEO stands for “search engine optimisation” and is a commonly carried out business process – especially amongst Ecommerce businesses that rely heavily on website traffic for profit. The process of SEO involves making sure that your website ranks as high as possible in search engine results for keywords associated with your brand. If you sell dog food, you want to rank highly for things like “dog food”, “best dog food”, “most popular dog food” and other search terms people will use when looking for the types of product you sell. By appearing high in search results, people are more likely to click your link – and click your link first. This gives you a chance to show off what you have to offer before your competitors can scoop the customers up from beneath your feet. These are the basics of SEO, but you can always research further to find out more specific information, such as What is technical SEO?
Of course, SEO is an ever-changing area of the internet, as search engines like Google are constantly updating their algorithms to find the best content possible for their users. So, chances are, you don’t have time to keep on top of this, manage it and implement it yourself. Instead, the majority of businesses choose one of two approaches: outsourcing their SEO or hiring an in-house SEO specialist. The two options are ideal for different companies and no one is particularly better than the other. The best for you will depend on your business itself and its unique needs and circumstances.
Outsourcing tends to better suit smaller businesses who only want to update their website for SEO optimisation every once in a while. When you outsource, a company with specialists will take a look at all your web content and tell you what changes need to be made to help you rank as highly as possible.
If you have ongoing SEO requirements, for example, you are continually writing new web content that needs to be checked and optimised, you should consider in-house SEO. This will provide you with a specialist who is available during all agreed working hours to manage SEO on an ongoing basis.
Chances are, if you have a website, you could do with some SEO help. Hopefully, the information above has highlighted this and will help you to find the best option for your business!