#BEYOUROWN MEETS DESIRAE KRAFT
DesiRae Kraft is an empowerment & sensuality coach for female leaders, helping badass high-achieving female entrepreneurs reconnect to their feminine power, sensuality, and intuition. DesiRae is teaching us all that women can have it all financially, create a sensual sexy life and fall in love with themselves and a partner.
DesiRae built a 14-year career in finance, went to college and was pretty happy but saw the same patterns in her life repeating. After her parent’s tragic motorcycle accident in 2012, she doubted whether to continue living a life where she felt disempowered, disconnected, and unfulfilled or break free and rise to the occasion of her life. Through her pain and healing, she was able to listen to her inner knowing, transformed her self, life and relationships.
Leaving the corporate world, DesiRae started her business in 2016 to help other high-achieving female leaders reconnect with their sensual, feminine sides to have more pleasure, joy and amazing relationships while being a powerhouse leader in business.
As a certified transformational coach and psychic who delivers her unique programs with private clients and group work, DesiRae utilises her 15 years of education and experience in Psychology, Holistic Health, Energy Work, as well as Traditional Chinese Medicine. By combining energy healing, mindset work, transformational practices, meditation, visualisations, and breath-work, this enables her to retrain the subconscious mind and expand the vibrations of your soul that will attract your desires in the physical realm in life.
Hey DesiRae, can you introduce yourself to us?
I love vulnerable, empowering and authentic conversations. I want to know what brings you joy, what ignites your soul, your body, and your mind. I’m a natural Psychic and have had spiritual encounters since I was a small child. I’m passionate about life and grateful for everything I have. I’m a badass mixed with a little spiritual gangster and woo. I’m a lover of delicious food that makes your taste buds orgasm, green juices, dark chocolate, dancing, passionate kisses, deep intimacy, and sweaty workouts. I rarely drink but will never pass up a good Negroni cocktail with luxardo cherries. I’m a planner, Type A, and organised, but love getting messy and enjoy colouring outside of the lines. In my spare time, I love to take myself on brunch dates or go on adventures with my man. I’m a creator and artist at heart. I’m wildly obsessed with my business, my life, making my soul happy, and traveling the world with my man.
Take us through your journey to where you are now?
For years, I pushed down the real callings of my heart. As a child, I often did not feel seen, heard or loved, and my spiritual psychic encounters were kept in secret. I have always been able to hear, see, feel, sense and know things that others around were unaware of, in an extrasensory way. As I got older, I pushed my voice, my own power, my self-love and even had shame around my body and sensual self.
Years ago I looked around the world as a young woman and saw how many of us had been told by society, from a very young age, to turn off our lights. To put everyone else before ourselves, and to go to get a career, go to college, get married and/or have kids.
Most of us grew up in a culture that shames our bodies and dismisses our emotions, fears, and sexuality. Making us feel wrong for wanting to step into our power, to build our dreams, enjoy pleasure, and create our own money.
I built a career in finance, went to college and still felt unfulfilled, stuck and unheard or unseen in the world. I felt insecure in myself, my voice, my life, and my body.
The same patterns in my life repeating kept repeating and I craved for a way out. The more I kept doing the same thing, the more I kept hustling and avoiding the inner parts of myself and my sensuality.
I became obsessed with personal development around age 18 and I became passionate about psychology, human behavior, and decided to dive head-first into Traditional Chinese Medicine (TCM). TCM brings many modalities around connecting your mind and body to heal through the four energetic body systems; mentally, emotionally, physically and spiritually. I was fascinated that we could truly transform our beliefs and lives by connecting to our intuition and energetic bodies.
Even with my passion and a deep inner knowing of the work I needed to do, I did not know where to start. I wanted to play bigger in life. I wanted to have it all financially, love myself deeply, have a loving partner and aligned friendships. I wanted be in love with my life.
In 2012, at age 27 my parents were in a tragic motorcycle accident. My dad died within minutes and my mom barely survived. She is my walking miracle.
After the accident, I decided it was time to finally face the deeper parts of me and the limiting beliefs and wounds I kept avoiding. I told myself I could continue to live a life where I felt disempowered, unseen, and unfulfilled or I could rise to the occasion of life.
I started to implement all the education I had in Psychology and TCM to find myself and my purpose. During meditation one day a year after the accident, I asked for guidance, “What do I need to know to become whom I am born to be?”.
A voice answered, “You have to love yourself first above everything else, and the rest will follow.” This entire time I was seeking validation and love outside of myself, it never occurred to me it was myself I was trying to love this entire time.
That day lead me down the road of spirituality, inner healing, and transformation. Through my pain and grief, I was able to listen to my inner knowing and transformed my entire self. In the Spring of 2016, after years of transforming my life, I started my own women’s transformational coaching business.
I have created a life that is in alignment with my soul’s desires, and a business that feeds my soul and financially feeds my a lifestyle. I have a thriving business I love, live a lifestyle of luxury, freedom, ease, sensuality, and flow. Sensual flow, self-care, and self-love are my number one priorities and I have an amazing life-partner who loves every inch of me. I wake up every day in love with the woman I see in the mirror, even on the days I might not believe it — because I know who I am at the core and how to come back to myself.
What is a day in the life of you like?
My days typically start with me waking up at 5:30 am to head to the gym 4-5 times a week. I start my morning with tea or an almond milk latte and head to my office. My mornings are for me and depending on the day I will meditate, read, or do mindset work before I dive into business. I have designated days for clients. I like to move my body, dance or ground myself outside at least once a day. My goal is to only work Monday – Friday and always try to leave the office by 5 or 6pm. For years I worked 60-80 weeks so to be able to have set hours I choose is wonderful. There will always be something to do in business and it’s important to me to build a healthy, loving life and relationship with my man. He’s an amazing cook so he’ll usually be cooking something delicious when I get home and I’m greeted with kisses from our fur child. A 6-year-old Frenchton named Nelson.
Can you tell us how you are helping women to step more into their feminine flow, power, and sensuality in life and business?
I’m here to have women experience deeper transformation that brings them closer to their own truth and power. I’m not interested in telling you what to do. I’m here to guide you through your layers and pull the deeper resources within you, so you can naturally start taking action and embodying your highest self. That’s when the real magic begins to unfold.
The women I serve are typically high-achievers that have been in hustle mode building their businesses or corporate careers. Some have been in hustle mode for years and it’s the only way they know to function. These women are creating an impact on their business and love what they do, but they have been achieving based on cultural ideals and building what I refer to as a societal mask.
There’s one big thing that female entrepreneurs and leaders avoid when running and building their business, It’s not trusting who they are at a deep inner level.
Although they have generated some money and clients. At the end of the day, they’re feeling more burned out than ever. They feel isolated and exhausted, while craving connection. They feel disconnected from their feminine intuition and pleasure.
They have avoided the deeper, inner parts of themselves. Not because they don’t want to go there, but because they don’t know how. Deep inside, on a soul level, they know they can have it all. Have financial abundance, create impact, change lives AND have a life that turns their soul!
Here are the core areas of support that I provide to these female leaders:
- Rewire and start healing your subconscious to release your stories and limiting beliefs that have kept you stuck in the past, so you can ignite your sensuality and sexuality without shame or judgment. From there it creates a ripple to empower every area of your life from your body, self-love, relationships, and a more aligned business.
- Embody your higher-self and learn how to listen to your intuition, so that you can trust your decisions with clarity, confidence, and ease.
- Harmonise your feminine and masculine energies and know when to slay in business and when to step into the feminine.
- Embody your confidence and wake up every day in love with yourself. Create a life that attracts relationships that love you deeply. You’ll create a self-care and adventure ritual to connect with your higher-self to fuel you amongst the hustle.
- Release shame and self-judgment within your body to activate your sensual and sexual power. You’ll also learn how to create more intimacy, passion, and vulnerability with a partner.
- Unleash your feminine essence and deeper confidence in intimate relationships to attract the high-value partner that woos you, loves you, and who will honor every inch of you. So you feel worthy of feeling fully supported, seen, and heard.
- Maintain your new vibrational body and life so you can keep manifesting and creating the soul-aligned life and business beyond your wildest dreams.
Everything you need is within you. You can have a thriving business and a turned on, soul-aligned life in self, relationships, and sex.
Can you give us 3 tips to help us eliminate our inner limiting beliefs?
Eliminating our inner limiting beliefs will never 100% disappear, but we can get pretty damn close. There is an understanding in Ayurvedic medicine and other non-Western medicine, that blocked energies and childhood wounds in your body and subconscious can lead to imbalances in your energetic systems. This can keep you from your truth, feeling stuck in old patterns, feeling unworthy, not trusting your choices, and unable to evolve or break free. When left unattended these wounds get bigger and more exposed.
Most of these wounds and subconscious limiting beliefs are often created in childhood. But sometimes they can manifest later in life through society and culture.
From birth to age 7, we are pure subconscious. That means that everything we see, hear, smell, touch, taste and intuit goes directly into our evolving “computer brain”, with no boundaries or limits. After age 7, our conscious brain begins to develop and we are able to make distinctions about incoming data in a way we could not before.
Because of this time in our subconscious, we are left with a lot of stored memories, experiences, and fears that become belief systems. These beliefs unconsciously “run us”, often times into our adult lives.
The body is driven by the subconscious mind. Period. Whatever stories, emotions, beliefs, programs, and thought patterns are lodged in the subconscious are controlling how you act and what you attract. These are where your four energetic body systems are held and where these emotions, patterns and blocked energies are stored.
Your subconscious mind then uses these programs to make sense of all the data you receive from the world. This is meant to keep you safe and ensure your survival. The logic of these two minds is that if it worked in the past and you survived, then it will help you get through similar situations by the same means. This is independent of how misguided, painful, and unhelpful the results may be to you. It makes sense if you think about it. If you have a conscious desire to make 6 figures living a laptop lifestyle, but have a subconscious belief that money is difficult to earn, you develop a self-image of someone who doesn’t have any real value to offer the world. You may also create a deep fear of being rejected by others….you’re going to be riding the struggle and scarcity mindset bus. Cue procrastination, self-doubt, insecurity, and all kinds of self-sabotage.
But, the good news is…you can change all of this. As soon as you learn how to alter your subconscious conditioning using the beautiful power of your unconscious resources.
Here are 3 tips to help you eliminate your inner limiting beliefs:
- Identify the limiting belief. The first step is to become aware of repeating patterns in your life. Do you keep experiencing the same problems, or experience recurring feelings? These patterns you see will help you highlight the shadow and limiting belief within.
- Feel and express your emotions. As you become more aware of your inner knowing, it can seem you actually feel more, get annoyed more, because you’re aware of even small reactions that probably went unnoticed before. Don’t forget to feel and express your voice and emotions.
- Hang out with your shadow. Your dark side is sexy. Really, it is. It’s raw, wild, and alive. It’s good and right. Invite your shadow. Embrace her. Party with her. Love her. Sit right down in those darkest, saddest, angriest, grittiest, most bad” feelings and feel them. Allow them. Celebrate them. Do slow, rhythmic, hip circles with them.
Where can you see yourself within the next 3-5 years?
I love this question and believe we need to dream bigger and write things down that scare us a little. I just recently listed my dreams and goals for 1, 3, and 5 years a few months back. I have plans to become a self-made millionaire by 2021 or 2023, I want to be able to retire my mother and pay off all her debts, do philanthropy work, buy a second home on the beach, purchase my dream Porsche Cayman with cash and continue to have a life and business I’m wildly obsessed with.
Have you ever had any other mentor? If so how has this benefitted you to grow?
For most of my own inner transformation, I did not have mentors, though starting 3 years ago, even though I had healed, created and manifested so much in my life — there were some things I just could not access or figure out on my own. I believe having a mentor or coach in your life is important. I often have 1 or 2 at all times. One for business and one for my spiritual side. Mentors who truly see you and don’t treat you as another number can pull things out of you that you just can’t see yourself. It’s also important to find the right mentor that will challenge you, hold you to a higher standard and go deeper with you.
Women hire me because I peel back the layers of who you truly are with action, grit, laughter, and emotional connection. I’m here as a place of safety, accountability, encouragement, and acceptance without judgment. To get REAL AF to hold you to a higher standard.
What outlets do use to market your business?
Instagram. Facebook Community. Podcasts. Retreats. Paid advertising. Networking. Referrals.
What is the best piece of business advice you have received to date?
I’ve received a lot of great business advice. My favourite was from a former business coach: “You only have two hands. You can’t give your energy away to everything and everyone who wants a piece of you in business. So how do you want to serve the world with only two hands?”
How do you create an evenly balanced work and personal life?
Everything in life and business happens in seasons. Seasons of growth. Seasons of going inward. Seasons of learning. Seasons of teaching.
I make time for myself daily and have daily routines. It’s important to pay attention to what season you’re in and always make time for 1 thing a day just for you to feel nourished. Some days you might be able to get in more, others less. I know when to slay in business, and when to step into my feminine to create more play, flow, and joy in my life. I plan it out and block out times on my calendar. I also have an office space down the street from our house. I used to work from home or coffee shops all the time until a year ago. Having a designated office space now allows me to keep business at the office and bring it out of my home to create a separation between home and business.
The highlight of your career so far?
Changing women’s entire lives. The work I do is truly rewarding when I see the life transformations for women. It truly takes my breath away that I get to support them.
What challenges have you seen to have been presented during the growth of your business?
I remember when I first started branding my business 4 years ago. My business coach and mentor at the time said we would evolve and pivot as we grew our brand. I did not know what she meant at the time but when the time came, I knew. When you truly allow yourself to do the inner work, you’re consciously aware and you’re wanting to only do work you believe in your brand is going to change. I’ve had many growing challenges pivoting, evolving and getting clearer and clearer on who and how I wanted to serve as I grew my business.
The beauty in that is that I create more alignment and joy in how I serve and that allows me to be the best coach I can be when I’m in alignment with my work as well. It has not always been easy and there have been many moments crying, but it’s so worth it.
What is a good article or book you have read recently?
A woman started following me this summer and she’s become a true soul-sister and friend. She’s an amazing author and writing coach and author of ‘The Soulful Child: Twelve Years In The Wilderness’ by Chloe Rachel Gallaway, is a must read!
How do you measure your own terms of success?
I measure my own terms of success on my inner happiness, constantly checking in with myself and business, the testimonials, and transformation of my clients. We can have all the money in the world, but if we are not truly happy first, the money and material things can never bring us happiness I first start with my own happiness in terms of success, then allow the abundance to flow like water to create the life and success I desire.
What does #BEYOUROWN mean to you?
#BEYOUROWN means to me playing full out. Being fully expressed in your voice, femininity, power, body, personality, and love for yourself. It means being a strong, fierce and passionate woman who also is emotionally expressed, vulnerable, real and heart-centered. It means being who you were born to be as you are your own woman and have an impact on the world that is unique to you and no one else. Lastly, it means to do it your own damn way, not like everyone else.
Lastly, what is next for you?
I truly have created soul-alignment in my entire life. From my lifestyle to my partner, the love for my body, self-love, friendships, and my environment. This did not happen overnight and I have lost parts of myself and lost people along the way. I keep coming back to myself though and what my inner knowing, soul, and truth truly want.
With that said, I’m ready to play even bigger in my life and business. I’m going to start writing my book in 2019, plan large events for the coming years to reach 1,000 + women in-person so they can truly connect at a deeper level as feminine, powerful, sensual women. We all have embers within us waiting to be ignited, let’s light this world on fire!