Jessa Glover is a transplant from the NW suburbs of Chicago, IL who’s family relocated to metro-Atlanta in 2008. When an unplanned pregnancy lead to a tumultuous college career, she turned her focus to a professional one. Jessa began climbing the corporate ladder and was working as an executive assistant when an unexpected lay off opened an opportunity for her to explore entrepreneurship.
As a virtual strategist, Jessa empowers others like herself- wealth-building, purpose-driven womeneurs who mean business. Her passion is implementing insightful and intentional strategy into her clients’ businesses and social platforms.
She now resides and works remotely from her home office in a northwest neighborhood of Atlanta where she serves as co-chair of the communications committee for the neighborhood association. On top of running her business and single-parenting, her education continues through Kennesaw State University while she pursues a BBA in Information Security.
When she is not strategising and building up profitable social platforms, Jessa enjoys spending time with her son outdoors, learning new things, and enjoying the best margaritas the city has to offer.
Hey Jessa, can you introduce yourself to us?
I’m Jessa Glover, an Atlanta-based virtual strategist, and I design and implement powerful, profitable strategies for the social platforms of womeneurs who mean business. I’m also a single mom and university student, and when I’m not focused on the business, the baby, or the books, I’m enjoying the best margaritas in the city.
Can you talk us through how your entrepreneurial journey began after a sudden layoff?
Yeah, that was a rough day. I had just purchased my very first home, and I remember thinking, “What in the world am I going to do now? This was supposed to be my big girl job!”
After the layoff, I immediately packed my little one into the car for a mini-road trip, and we had an absolute blast playing in the sand at the beach. It was there that I realized the door had closed because another was about to open; or better yet, I was going to open one for myself, thank you very much!
That beach trip also made me realise how much of my son’s childhood I would have missed had I stayed the course of climbing the corporate ladder I was on. Looking back, I’m so grateful that ladder was knocked out from under me.
What is a day in the life of you like?
Each day is a little different, but most mornings, I like taking my time to start the day. I’ll make a nice breakfast while my toddler watches Cars 3 for the 500th time. After he’s dropped off at school, I head home to work for a few hours, and I usually share a word or two of encouragement on my Instagram story before I get started.
Around lunchtime, I’ll walk my dog, Honey, and call either a friend or a family member. It’s a good way for me to stay connected to my loved ones on a daily basis and also get my daily dose of human interaction. Working from home can be lonely at times, and this ritual helps a lot!
I love trying new recipes, and I typically get dinner started before picking my son up so that once he’s home, we can enjoy dinnertime together. Tonight, we’re having homemade eggplant parmesan and bolognese—yum!
Coming from a corporate background, what led you to launch a career specifically as a virtual assistant and strategist?
It just felt right. I started my corporate journey as an executive assistant, so administration was natural, but as my business grew, I shifted from doing #allthethings I knew how to do to do all the things I seriously loved doing and am passionate about.
What other training did you undergo, and where did you study?
I’m actually still in school and studying to obtain my BBA in Information Security. I’ve always been very tech-savvy, and the Info Sec industry is booming, but admittedly, I’m not sure exactly what I’ll actually do with my degree once I have it. Mama ain’t no quitter, though!
How are you empowering wealth-building, purpose-driven womeneurs who mean business?
I use my platforms to inspire and educate other women by sharing my unique story of single motherhood, mental health struggles, and being a self-taught marketer along with all the tips and tricks I’ve learned along the way.
Can you give us 3 tips on building engaged communities?
- Forget the numbers (i.e., how many followers you have or don’t have): Focus on your unique selling point, YOU! Being authentically you.
- Bring value: Educate your audience and share fun stuff with them too!
- Be consistent: Show up regularly as yourself and an authority within your niche.
Where can you see yourself within the next 3-5 years?
Multiple income streams/businesses, Forbes 30 Under 30.
What strategies do you have in place when looking at the expansion of your business?
I check in with myself once a month and ask, “what’s next?” I put it on paper, plan my strategy, and I just go for it. I’m blessed with the ability to be both a creative and a Type A planner, there are no rules.
Can you tell us what areas you have struggled in professionally?
Figuring out and asking for my worth in a dollar amount. It’s something I still struggle with, but this boils down to mindset work: the most challenging and continuous work there is.
Have you ever had any other mentor? If so, how has this helped you grow?
Actually, yes! Bria Hash is the founder and CEO of Virtual 4ourty and has become not only a mentor but also a close friend. I would not be where I am today without her. Bria’s honest, passionate approach to life, business, and teaching others is more than admirable, it’s truly inspirational.
What outlets do use to market your business?
I’m on Facebook and Instagram at @virtualbossbreakroom, and I run ads there as well as on Google Ads, but most of my connections and clients come from in-person networking. People buy from people, and I think many new entrepreneurs do themselves a disservice by marketing only in the online space.
Which methods are you using to build your own support network?
I started a Facebook group called The Virtual Boss Breakroom. It’s a growing community of like-minded individuals all from different backgrounds sharing the best tools, resources, and support with one another. Being a woman entrepreneur who works from home can get really lonely, so it’s wonderful to have a strong community to connect with on a regular basis.
What do you believe are the common misconceptions about being an entrepreneur?
Too many people believe it’s easy and luxurious and that entrepreneurs are super confident in everything we do. News flash: We’re not! We’re just willing to push past our fears and take more risks.
What would you like to see changed for millennials in business?
Breaking the age barriers and understanding that we can learn from people who have been in the game for years and vice versa. It’s okay not to have it all figured out and to ask for help.
What is the best piece of business advice you have received to date?
Oprah says, “When people show you who they are, believe them the first time.” Of course, this didn’t come directly to me from the source, but it’s been the most important piece of advice I’ve heard not only for business but life in general.
What is the number 1 critical lesson you have learned in your career so far?
Vetting clients! I got burned badly when I was first starting out, and I learned quickly you have to vet your clients. Otherwise, you could end up working with people who become a threat to your reputation. And your reputation is everything, especially as a service provider. Not everyone who is willing to work with you should. Period.
How do you create an evenly balanced work and personal life?
This is tough, and I still have to work really hard to maintain a balance between the two. My planner is my number one tool. My friends joke that they know our plans are legit if they’re in my planner.
The highlight of your career so far?
I recently had a well-known Instagram influencer contact me to collaborate. I was over-the-moon excited because it totally solidified that I’m speaking to the right audience and showing up as the professional I am.
What gives you ultimate career satisfaction?
There are few things that bring me joy like the messages I receive from people telling me they feel inspired by my story and/or the content I share. It makes me feel confident about my work and encourages me to stay visible when I’m naturally more of a behind-the-scenes chick.
What challenges have been presented with during the growth of your business?
Doing too much and saying yes to everything and everyone. This is not a sustainable business model.
Which other leading entrepreneurs and pioneering game changers do you admire and why?
Tiffany Carter, Ronne Brown, and Bria Hash. These are women to watch.
What is a good article or book you have read recently?
‘From Mopping Floors To Making Millions On Instagram’ by Ronne Brown had me waking up at 5:30 am for a week, squeezing in a few chapters before my little one wakes up for the day. It’s truly a must-read if you want to use Instagram for business. Ronne’s story as a struggling single mom is so incredible and so relatable.
Top 3 go-to podcast channels?
Oh my gosh! I just started listening to podcasts. I know, I know, I’m so late! My top three so far are
- ‘Project Me’ with Tiffany Carter (completely obsessed)
- ‘Social Media Marketing’ with Michael Stelzner.
- ‘Chardonnay & Slay Your Business.’
How do you measure your own terms of success?
Good question. I measure my own success in two ways: Does this bring me joy? Does my audience feel informed and empowered? If I can answer yes to those two questions, I feel as though I’m on the right path.
What does #BEYOUROWN mean to you?
Allowing your authenticity, hard work, and creativity to lead your OWN success. Being the leader of your life and leading those around you to do the same.
Lastly, what is next for you?
My business is shifting into more of an agency than a one-woman show. With that, I’m also looking forward to offering new products, both digital and physical, at the turn of the new year! Stay connected with me on social, and be on the lookout for some goodies soon to come.