#BEYOUROWN MEETS BECKY MICKLETZ
They get right to the point – to make your brand the best it can be. Remickz Marketing was created in 2007 by Rebecca “Becky” Mickletz with the belief that branding shouldn’t be flat. It is about creating a full circle experience that will make both you and your company memorable. Every company is unique and you don’t need to follow a cookie-cutter method to keep up. Never the less, Remickz provides as little or as many services needed to set you up to stand out and succeed, with the concept in mind of not just creating a logo but more so to focus on developing you and your brand so that it grows.
Hey Becky, can you introduce yourself to us?
My name is Becky. I am originally from the exotic land of Pennsylvania, spent six years in Los Angeles, and now reside in Denver. With nearly a decade in event and brand development experience with companies such as Fast Company, Denver Design Week, and SXSW, I have developed a career to help companies find their unique voice and implement it into their marketing through design and branding. I have run my own marketing company called Remickz Marketing for the last 8 years and just launched my workshop series called ‘Now Featuring…’
With rock and roll running through my veins, I find great inspiration from show posters and the event experiences.
Can you take us through your journey to where you are now?
While living in California, I had to find my voice in a very crowded and busy city. I started designing at a small design firm; we’re talking three people working in a room the size of a matchbox. Additionally, I picked up work at a marketing company where I handled their guerrilla marketing department and that eventually led me to a company that focused on experiential marketing for brands at music events. But of course, since it was California pricing, I worked on my graphic design work on the side and worked at a restaurant. Needless to say, I consumed a lot of coffee during this time.
This job was a big pivot in my path. I got to work SXSW in Austin, TX through this job and I remember having a moment of calm in the sea of music where I saw the impact a brand can have; the moments and memories it can bring and how it can truly connect with its consumer. It felt very right. My path, of course, proceed with many turns in Los Angeles. From music management to production companies, to an artist showcase company, I got to dive further and further into branding, design and events and how they are so significant cogs in the marketing wheel.
Sure enough, it has come full circle where I turned the focus to my own business and produce my own events in addition to brand development.
What is a day in the life of you like?
My creative juices tend to vary. Sometimes I wake up early and other times I am a complete night owl. I tend to get more done when the rest of the world is asleep.
I set a few days aside in a week strictly for in-person meetings or calls. Most of my clients aren’t in Colorado so Skype has become my BFF. I also try to break up the day with exercise whether that’s a spin class or talking my furry office mate Beau for a walk.
Another newer goal I have to try to keep is to close my computer by 7pm to establish a better work-life balance. End the day with relaxing on the sofa, using a meditation app then bed. And if it’s a night-owl sort of evening, I will listen to every podcast while working until 3 or 4am.
How did you launch Remickz Marketing?
Remickz really came to be in 2011 when I started working with a band in San Diego while I finished college. That was my only real internship and it connected me with so many people, and at the time I was doing it from the other side of the country in Pennsylvania. So as I was getting digitally connected to actual clients all the way in CA, I quickly realised I needed a name for myself because people needed my info and had work.
The name Remickz is a representation of my name (Rebecca Mickletz) and my tagline continues with the play on words, “refresh, rebrand, relaunch.”
Can you talk to us about how you are helping to create full-circle experiences that make each of your client’s companies memorable?
Before I even touch a design program, I make my clients do some branding homework. This involves two rounds of written work and forces them to answer some of the tough questions (ie: what are your fears for your branding?) but also ones that help me just understand their vision and bring part of them and their story into what we create.
Once we get designing, mockups are key and I notice an immediate shift in a client’s mentality. Suddenly, seeing their logo and full branding on business cards or shirts or signage makes it real. Too often people throw a logo together in five minutes or have their cousin who is in art school make it for free, and they can’t actually utilise it in the bigger picture of their marketing efforts. The mockups excite them and also make things more realistic.
Can you give us 3 branding tips to help companies stand out and succeed?
- Create with a purpose. Don’t choose a script font because that is what everyone is doing. Take time to think of what you want to offer to the world and put that into everything you do.
- This is actually a David Bowie quote that I refer to quite often. “Never play to the gallery. Never work for other people in what you do. Always remember that the reason that you initially started working was that there was something inside yourself that you felt that if you could manifest in some way, you would understand more about yourself and how you co-exist with the rest of society.”
- Spend less time on social media. Look for inspiration in real life and stop comparing yourself to what everyone else is doing. Focus on you and give your brain a break.
Who does the team involve behind you at Remickz Marketing?
I am a one-woman show for the most part! From time to time I will outsource for social media clients (shoutout to Samm Mammoser for being a rockstar!) because they are the most time consuming for me. But otherwise, it is all me.
That being said, I firmly believe in asking for help when you need it. Goes off of the ‘work smart, not hard’ concept. And I found way more value in honing in on my skills rather than be the type of agency that does “everything.”
Where can you see yourself within the next 3-5 years?
I recently launched my workshop series called Now Featuring…which involves around 8 experts who come in to talk about different business topics that benefit business owners (or future ones!) at any stage. We’re talking SEO, design, social media, negotiating and scaling, mental health, and more. And it takes place under one unique roof from 9am to 5pm. It also wraps up with a catered happy hour dinner to treat these hardworking attendees. That is something I would love to grow starting with the West Coast to utilise some amazing experts I respect but also gives the entrepreneurs the ultimate chance to learn. I also am looking to start a podcast with a good friend.
What strategies do you have in place when looking at the expansion of Remickz Marketing?
Meeting new people, whether it be organic or at networking events, tends to be the one strategy that continuously works for me. I try to do it with more people that aren’t in my field; I am extremely inspired and curious about others’ stories and goals so I open that can right up when I meet someone. By hearing a variety of people’s “whys,” it basically becomes market research for me in what people ultimately want and strive for.
Can you tell us what areas you have struggled in professionally?
I suffered from imposter syndrome for the first five years, and still sometimes today. When you work in a very digital/visual world, it is hard not to compare yourself when you are literally seeing other’s success in front of your face wherever you go. Sometimes I’ll even see a clever billboard and think, “Damn. Could I have thought of that?” and then the doubt and lack of confidence creeps in and gets comfy. I truly love what I do but it isn’t always seen as valuable for those who don’t understand it and that can have some negative effects in your own worth.
Have you ever had any other mentor? If so how has this benefitted you to grow?
The first mentor I had was actually a photographer I interviewed for a school project. His name is Jerry de Wilde and he worked heavily with music in the sixties. I spoke with him when I was deciding if I should take a leap of faith and move to California with no job. His advice was very Yoda-like but was the best thing he could have said. “Come on out, the water is fine.” And he was right!
Currently, I don’t have one set mentor but I am constantly inspired by fellow entrepreneurs and make sure I water those relationships weekly.
What outlets do use to market Remickz Marketing?
Instagram and LinkedIn are really effective for me at the moment. Outside of those, I am part of a lot of Facebook networking groups that can be helpful.
Which methods are you using to build your own support network?
I try and surround myself with people who don’t do what I do more than do what I do. Designer friends are great but tend to pick things apart in a way that doesn’t resonate with my actual clients or ideal clients. I network with people in my field through my volunteer work instead which include Denver Design Week and AIGA Colorado.
What do you believe are the common misconceptions about being branding?
That is just a logo. And will take a day to complete. Or they think it is just picking colours and fonts. Their minds rarely consider the cohesion that is involved.
What would you like to see changed for millennials in business?
I hope they take a break from social media. It will obviously never go away, but I hope they get back to brass tacks of interacting with people rather than live a life of posting daily. Everything in moderation.
What is the best piece of business advice you have received to date?
When I was debating starting my workshop series, I talked to a good friend/fellow business owner about my fears and doubts surrounding it. At this point, I had already created the branding and the pitch deck that I had sent to some potential sponsors. She simply said to me, “Why are you scared? You’re already doing it.” And she was right! I had already started the car, now I just had to drive.
What is the number 1 critical lesson you have learned in your career so far?
When I first was getting into the entertainment industry in Los Angeles, I wasn’t myself. The people I was around or working for didn’t ultimately match with me or my goals. My gut always pulled me the other way. I ended up not having time for my business, barely being able to pay my bills and no social life outside of work. I thought I had to hustle all the time because that was sort of how that industry was and still is. As soon as I left an office job and focused on my own business, everything changed.
How do you create an evenly balanced work and personal life?
Limiting my time on social media and my computer which includes setting office hours. Also having an office space since I mainly work from home. Having the separation where I can close a door to turn it off helps a lot. Plus my dog bugging me helps.
The highlight of your career so far?
When I left my office job I hit the ground hard to go back to SXSW but this time as Remickz. I followed up with old clients and started relationships with a few new ones and was able to create some amazing brand activations throughout the week. And I didn’t have a fancy well-known company name backing me, it was just me doing the work. That was a huge confidence boost for me in terms of work and also networking.
Second would have to be my newest ‘Now Featuring…’ workshop. I had two attendees tell me exactly what I had hoped to hear. One said that he had attended a ton of events and this one was one of the coolest he had been too. Standing out and creating a unique experience was a big goal. And the second was a girl telling me that this was what she had been looking for; she had felt defeated searching online for all the answers for her business and this event solved so many of her problems. Mission accomplished!
What gives you ultimate career satisfaction?
Knowing something has lived outside of just being a logo. That involves seeing clients excited and successfully utilising the branding we built for them. Seeing pictures of them pumped for business or signage or whatever it may be; giving life to things in a digital world where it now makes it mark is the best feeling!
What challenges have you seen to have been presented during the growth of your business?
Learning how to scale properly. Being a right side of the brain person, I’m not good with numbers. It took time to know my worth when it came to payment, let alone when I am trying to scale big time. There is a hell of a lot of paperwork and fine print they don’t warn you about when you start a business. Asking for help and finding the people who can provide it has been my golden ticket in all of it.
Which other leading entrepreneurs and pioneering game changers do you also admire and why?
I am always blown away by some of the outdoor companies. REI has developed their brand to be so much more than products, use their social media to encourage getting outside, and also raising money to help educate the audience on their mission.
Same with Patagonia who ran a campaign last year highlight their mission statement which was to build the best product, cause no unnecessary harm, and to use business to inspire and implement solutions to the environmental crisis.
Any time you can just get back to your “why” and straight up just doing good for the sake of good, that’s the key.
What is a good article or book you have read recently?
I purchased a limited edition journal by Seth Godin in a collab he did with Moo printing. So damn good. It is a bit of a spinoff of his book ‘Purple Cow.’
Top 3 go-to Podcast channels?
- Oprah’s ‘SuperSoul Conversations.’
- ‘How I Built This.’
- I’m giving a fourth because I can’t resist its called ‘The Way I Heard It’ with Mike Rowe.
How do you measure your own terms of success?
When I hear a client’s success. Whether that be them getting compliments on their brand or seeing it evolve. I tend to create strong relationships with clients so if they have reached their goal, I’m a damn happy camper.
What does #BEYOUROWN mean to you?
Being unique in a world that can be very cookie cutter. And taking the time to get back to your roots and remembering your “why.” I recently saw the movie Bohemian Rhapsody and having already been a Queen fan, it really hit the message home of unapologetically being yourself in this crazy game we call life.
Lastly, what is next for you?
Focusing on growing the ‘Now Featuring…’ workshop! Also, I am always trying to think of new ways to better engage my clients so that they get the ultimate experience of getting their hands dirty in building their brands.