Desirée Sher is a soul alignment and mindset coach and international speaker from Vancouver, Canada. She has a fiery passion for inspiring others to create a beautiful from the inside out. Her own journey of breakdowns and breakthroughs, coupled with her experience as a certified life coach, meditation teacher, and reiki healer, provides the foundation for her coaching business. She believes that despite challenges and tough times, we all have the power within to create the life we desire and deserve.
Desirée has touched the lives of thousands of men and women across the world. She is the past host of the Power Up with Desirée Show on Contact Talk Radio, author of Refuse to Sink and editor of the Inspire magazine. Her second book, The Conscious Creator, is being published in 2019.
Hey Desiree, can you introduce yourself to us?
Thank you so much for inviting me to be a part of #BEYOUROWN. I am really excited to be here! I’m a soul alignment and mindset coach living on the beautiful west coast of Canada. I am deeply passionate about inspiring and empowering women around the world to awaken to their sacred power within.
I have three amazing kids. My boys are grown and I share my life now with my teenage daughter, Maya, and Ryder, our miniature Daschund. My soul longs to be near the ocean or in the mountains, so when I’m not working, you will find me hiking, paddling, or just sitting with Ryder at the beach. I also love yoga, soulful conversations, road trips with no clear destination, and coffee.
Can you take us through your journey to where you are now?
I’ve always been someone who had been dedicated to helping others. When I was younger, I worked at the local crisis center. As a young adult, I founded a charity to support parents of children born with congenital heart disease. I became a virtual assistant with my own business after my boys were born and before Google existed. I was also a fitness coach with my own franchise, helping new moms get strong and fit after delivery.
But everything changed for me in the fall of 2010. That was the year I experienced a series of personal storms in rapid succession that left me questioning my life, my purpose, and who I was. In a period of three months, I lost an important relationship, experienced a financial shakedown, and then my mom (who was holding me altogether) tragically died. These experiences catapulted me on a spiritual journey. During my journey, a poster at my local coffee shop offering free coaching changed the trajectory of my life.
I had no idea what life coaching was at that time, but something pulled at my heart to call and schedule an appointment. Those sessions were transformative! The coach had a unique toolset, which quickly moved me forward from grief and despair to hope and action. After working with him I knew this was my purpose. While this coach was good, I recognised how powerful I could be as a coach if I coupled my personal experiences with this unique skill set. So I sold my fitness franchise and jumped into getting my life coaching certification.
What is a day in the life of you like as a soul alignment and mindset coach?
Most of my mornings start slowly and with a lot of spaciousness. Meditation, journaling, and a daily walk at the beach keep me in alignment so I can serve my clients from a place of deep peace, connectedness, and love. The rest of my days are structured around coaching my private clients, creating content, and connecting with new people.
What was the concept behind launching your coaching business?
The concept of launching a coaching business was inspired by my desire to teach women to reconnect to their inner power without having to go through all the challenges and breakdowns I did. In my journey of learning to love my self, I experienced the incredible transformative power that arises from knowing your worth. I believed that if I could help other women to recognise their value, they’d create a happier and more prosperous life for themselves and their families. Women who know their worth don’t end up in abusive relationships or settle for jobs that don’t fulfil them. They know they deserve more, and they have the courage to go after it! I wanted to change the world by changing the lives of women.
How is your company funded? Is it bootstrapped, self-funded, etc.?
My company is self-funded.
Can you tell us more about your brand DNA and ethos within your brand?
My brand is all about love. Fill yourself up with your own love, and anything is possible! My brand’s core values are authenticity, connection, passion, and beauty. I am a true romantic and this flows through my business.
Can you tell us how you are helping women reconnect with their soul power so they have the confidence to create the life they desire and deserve?
I work one-to-one with women in my private coaching practice. I launched Soulfully Aligned (my first online group program) in December as a more economical way to make coaching accessible to more women. I combine meditation, energy work, and coaching tools to create profound and powerful transformational experiences for my client.
Can you highlight 3 tips for helping us reconnect to our self worth?
- Connect to your higher wisdom through meditation. Meditation is the most powerful tool for reconnecting with the wisdom of your higher self and the Universe. When you slow down and turn inwards, you can hear your soul speak, and your soul wisdom never leads you in the wrong direction. Committing to a daily practise of even just a few minutes will help you feel more confident and courageous.
- Nourish your soul. Taking time to nourish yourself from within is one of the best things you can do to reconnect with your self-worth. Making time to rest and reenergise sends your soul the message that you are worthy of your own love. Nourishing your soul isn’t the same practise for everyone. It could be spending time in nature, taking a bath, dancing, journaling, or being creative that feeds your soul. There is no one right way to do it. The important thing is to find what you need to feel nourished and then make time to do it.
- Stop believing you are your thoughts. Whenever you hear that harsh inner critic raise her voice that you aren’t worthy or you aren’t good enough, pause and ask yourself whose voice is that? Who taught you those belief systems? Ask yourself: is what she’s saying true? Where is the evidence for that belief? Learning to love ourselves is the greatest challenge we face in life. Our inner voice continually criticises and bullies. Your life will radically change when you begin to have compassion for yourself and the awareness that you are not the thoughts in your head. Your truth comes from the depth of your soul.
- Who does the team involve behind you?
This year, I recognised that success requires more than one person, and I hired my first virtual assistant. As a creator, I was producing lots of valuable content for my community, but I lacked the follow through to get my content out into the world. Having an assistant who has the technical skills I lacked has really moved my business forward. I also have a great “web guy” and a photographer who takes great pictures.
Where can you see yourself in 3-5 years?
I see myself doing exactly what I am doing now, but with a bigger impact. With the last of my three kids graduating high school in three years, I am setting the intention to travel and empower women around the world through my speaking and coaching.
What strategies do you have in place when looking at the expansion of your coaching business?
Besides expanding my team, I am also automating more of my business processes, such as scheduling my client session and registration for my courses. I want to ensure my business foundations can sustain the growth in the upcoming years.
Can you tell us what areas you have struggled in professionally?
I think the hardest thing for me has been becoming visible online and it is something I still struggle with. For years, I stayed hidden and played small to stay physically safe. When I started to use my voice and stop hiding, my ex went to court to seek an order to have my blog shut down. Luckily, the judge didn’t honour his request. Going to court and having to represent myself was terrifying at the moment, but it has made me stronger. Now I am working at releasing this old fear. Your greatest growth comes from conquering your biggest fear.
Have you ever had any other mentor? If so, how has this benefitted you to grow?
Always! I have been so blessed that my journey has been filled with powerful mentors, coaches, and healers. I don’t believe we are meant to journey through life on our own. I wouldn’t be who I am today without each one of these beautiful people sharing themselves and their unique gifts with me. Besides, you can only take your clients as deep as you have gone yourself, so I’m always looking to expand my consciousness, my awareness, and my skills by working with other coaches and healers. I feel strongly that coaches need to invest in themselves with other coaches.
What outlets do you use to market your private and group sessions?
I engage in a lot of old-school marketing, including soulful conversations and personal invitations on top of social media. A year ago when I did an analysis of my business, I realised that none of my private coaching clients were coming from me being online. My business was growing from client referrals, speaking engagements, and networking. I’ve learned that people don’t invest in coaches they don’t know, so I try to connect personally as much as I can.
Which methods are you using to build your own support network?
I am blessed to have strong long-term friendships. When I left my island home and moved to the city in 2013 I found support through friends I met at networking events, by participating in online masterminds and engaging in community events and activities such as business conferences, run groups and writing workshops.
What do you believe are the common misconceptions about coaching, and how are you using your platform and voice to educate people more?
I think people believe coaching is only for high performing athletes or CEOs. I don’t think people understand how powerful a coach can be in transforming your own life, regardless if you are a stay-at-home mom, an entrepreneur, or a young professional. I share my clients’ experiences and success stories to educate others that coaching can have profound benefits for people from all walks of life.
What would you like to see changed for millennials in business?
As a non-millennial, I don’t really think I can speak for them. With the millennials I’ve coached, however, I’ve seen that they have a lot of drive, but the pressure for them to be successful and to “have it all” has left them confused on what path to take.
What is the best piece of business advice you have received to date?
Let go of perfection. It’s better to get it done imperfectly than wait until it’s perfect because it never will be.
What is the number 1 critical lesson you have learned in your career so far?
You are the secret sauce in your own business. While I recognise that there are thousands of other coaches doing what I do, not one of them offers their services through my unique filter of experiences and knowledge. I have created a coaching business as unique as I am. I won’t be the right coach for everyone, but I will be the perfect coach for some.
How do you create an evenly balanced work and personal life?
I think total balance all the time is an illusion. But when you are doing your soul’s work, it is easier to find a balance between the two as work and life mesh easily together. As a creator, I have had to learn to trust that the inspirational muses will always be waiting for me and that I need to rest and reenergise to be successful. Having had a stroke in 2014 (which I believe was a result of a lack of self-care), I now endeavour to make sleep and self-care a priority. This includes a daily meditation practice, regular exercise, journaling, eating nourishing food and getting to bed before 11pm. I’ve had to learn to slow down and rest because I can’t do this deep soulful work with my clients unless I am overflowing with my own love and nurturing. While I am not always in perfect alignment, I now have the awareness of when I am not, so I can quickly reset.
A seminal point in your career so far?
This time, right now, of being in complete alignment with my soul’s mission to inspire women around the world as a coach, speaker and author feel so incredible! I wake up energised and grateful every day that I get to do this work. It has taken a lifetime of experiences and learning to get this point where I feel confident and unapologetically proud of who I am and ready to share my gifts on a larger, global scale.
What gives you ultimate career satisfaction?
I love being on stage and sharing my dips and brilliance with a large audience. That experience is always a high for me, pure bliss!
In my coaching practice, it’s the moment when my client suddenly “gets it”. It’s when you can see the light within turn on with the inner knowing that everything they have been seeking is within. That’s a beautiful moment! It’s those moments that keep me going when challenges rise up in my business.
What challenges have you seen to have been presented during the growth of your business?
When I started my coaching business, I had another full-time business, was a single parent to three kids, and constantly felt like I was dropping the ball, either at home or at work. I was continually exhausted, living life with a short fuse, and not giving my kids or either of my businesses the best of myself.
The challenges over the years, on top of all that, were many, including nine years of court proceedings for a divorce that never ended. Then I suffered a stroke. A year later, I was in a car accident, which left me without the full use of my voice for more than a year. And this past year, I lost two good friends and my step-dad to cancer. There were many days I wanted to pack up my coaching business. It felt heavy and overwhelming at times. But then I would remember why I started. This is so important in business. You need to be clear on why you are doing what you are doing.
My, ‘why’ is my daughter. She is the reason I don’t give up. I didn’t want my story of unworthiness, of disempowerment, of being a victim of circumstances, to be her story. I wanted more for her so I had to be more for me. And being more meant becoming my true self and doing the work I was called to do: sharing my journey as inspiration and letting other women know they are loved, worthy, and they too have the power to turn their dreams into reality.
Which other leading entrepreneurs and pioneering game changers do you also admire and why?
There are so many people doing really incredible things in this world to help heal people and spread more love. I really admire Gabby Bernstein for starting small, just bringing women together in her living room, and growing her business through her belief that her message needed to be heard.
What is a good article or book you have recently read?
I have shared ‘Dodging Energy Vampires: An Empath’s Guide to Evading Relationships That Drain You’ and ‘Restoring Your Health and Power’ by Dr Christiane Northrup with a dozen friends and clients since I read it. Her tips on how to break free from people who drain your energy are easy to implement.
Top 3 go-to Podcast channels?
- ‘The Beautiful Writers’ Podcast.
- ‘Mind Your Business’ Podcast with my business coach James Wedmore.
- ‘The Coach Pep Talk.’
How do you define success?
I feel successful when at the end of my day I go to bed knowing I made a difference in someone’s life. Success to me is when I’m on purpose with my mission to inspire and empower other women and living a life of freedom and joy as an entrepreneur.
What does #BEYOUROWN mean to you?
It’s about shedding the untruths that we carry with us from our parents, social conditioning, from past experiences to embrace ourselves in our complete imperfection and know we are still worthy, lovable, and that we are enough just as we are.
Finally, what can we expect from you next?
I am so excited for 2019! Besides my one-to-one clients and my Soulfully Aligned group program, which I’ll be running throughout this year, I have written two books that I am finishing up. I am also working on designing a mastermind program, which will give women the clarity and the confidence to create a successful soul aligned business. That will be available towards the end of 2019.