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5 Ways Companies Can Understand Their Culturally Aware Consumers Better By Vivian Chan

5 Ways Companies Can Understand Their Culturally Aware Consumers Better By Vivian Chan

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Understanding your customers and target consumers is one of the fundamental aspects of running a successful business. These days, as consumers are becoming more culturally aware, it’s important for brands to be at the forefront of new cultural trends and what their target audience really wants to see reflected in the brands that they purchase from. Here are 5 tactical ways that companies can understand their culturally aware consumers better. Vivian Chan is the co-founder of East Meets Dress–the first modern fashion company to bring more Asian representation and inclusion to the traditional wedding industry by combining contemporary cultural designs, quality craftsmanship, and a dedicated customer experience. Create tailored exit surveys Many brand websites will include pop-ups that show up when a consumer is browsing their products online. A majority of these pop-ups are meant to get you to subscribe to their newsletter or take advantage of a discount code.…

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