Be Inspired Media is a visual content creation agency that offers a fully integrated service from concept to delivery. Video Production and photography is the core foundation of their work but creating the motion and imagery is just the start, we do not just offer the production.
We speak to founder Jennifer Fage about how their services allow guidance from concepts and strategy to delivery, activation and analysis. We also discuss how they elevate brand reputation and provide tangible results and aim to create innovative content that compliments each client they work with.
Thank you for joining us Jennifer can you tell us a little bit about your background story as the founder of Be Inspired Media?
Of course, firstly thank you for having me! So my background started within marketing which was a career I loved and was doing well at from a young age. When I fell pregnant I decided to concentrate on being with my daughter but soon found myself getting involved with my husbands business. He is a filmmaker and with his skills and my marketing and production background, I decided to launch Be Inspired Media. At first, it was something that I worked on in the background alongside being at home with my two children but I soon fell in love within photography and started to self-train and gain photography work for Be Inspired also.
But the turning point for me was when I decided to re-brand in September 2019. I refer to this moment as the re-birth of Be Inspired Media and where things really started to kick off and business has gone from strength to strength.
Can you tell us about your personal motivation behind wanting to work within the marketing industry?
It was something that interested me from a young age. I loved how an advert could start from just a scribble on a page but provided the idea that developed into a concept, creative and then a campaign. I knew that I wanted to be part of that development and being creative with it was always a bonus.
I didn’t want to go university so my personal motivation was to work my way up organically gaining as much experience and knowledge as I could within the same time frame I would have been at University or looking for a graduate position. Moving on to the here and now my motivation to continue working within marketing is of course to have a successful business but also to provide our clients with a video production service and photography service that compliments their marketing strategy.
What top 3 key traits do you think makes an awesome marketer?
Oh!!! There are so many but I would say my top 3 are…
- To be a great storyteller – so important to push your creativity to the next level
- Be able to create outstanding customer experiences – imperative to ensure you create customers with brand loyalty and affinity who refer you to other prospective customers and happy to endorse your service/product.
- Never stop learning – marketing is fast-paced, especially with all the new technological advances that are constantly being developed. Continuous learning and development allow you to be in tune with the new trends which of course comes hand in hand with being successful and awesome!
How are you successfully fusing your creative vision for photography and video production together with Be Inspired Media to become more full service when connecting the dots for your clients?
We have clients who come to us with an exact vision right throughout to others who know they need content but don’t know where to start. Wherever they are within this scale we ensure we provide each client with a consultation as to how their ideas can be developed to ensure the creative vision we feel would work well for them is communicated and then further discussed. There is so much more to our service than just providing the content if anything the planning and activation of the content are more important as this will help develop the campaign further and ensure the creative content we are producing connects the dots for other areas of the marketing campaign/strategy.
Do you have any current mentors? Either professionally or personally….
Oh, this is really bad, I don’t! At the moment I have a vision of where I want to be with a 1 year, 3 years and 5-year goal. I think a mentor would be a great next step for me from a business development point of view. I am hoping that being part of the Be Your Own community could help with that.
What platforms are you using as marketing tools to promote Be Inspired Media?
The platforms that we are currently using are LinkedIn, Instagram and Facebook groups. Social media has had a huge impact on our business with many new connections via all three that has opened many new doors in the past 5 months including BEYOUROWN!
Do you currently use any apps or tools to help the functionality of your day to day?
Yes! We love ClickUp as it allows us to create project management logs for each client/project from documents and notes to spreadsheets, events, reminders and even goal and time tracking across the whole team.
What has been one of the most valuable lessons so far throughout your business building? To trust my instincts. This may seem like a weird one but honestly, when I don’t I always kick myself. This can apply from pitching new business, client liaison right through to working on the creative process physically.
What does #BEYOUROWN mean to you?
It is a powerful statement that provides me with the reminder that I can be what I want to be. I am in control of my future as an entrepreneur, creator and to be the female role model that my daughters can look up to as they become young women themselves.
What does 2020 look like for you throughout the rest of the year?
Exciting!!!! We are currently 7 weeks into 2020 and the development this year already has been so positive with a 900% increase on active clients from February 2019. I am looking to continue to grow the company, welcome at least one new team member and start mentoring a local media student. On a personal level, I will continue my personal development goals via training and workshops and work on passion projects with my team create work that we wish to evolve ourselves in further.
Get your free social media and content creation consultation with the Be Inspired Media team, if you are a BEYOUROWN Membership Club member by emailing Jennifer directly with your full name and Membership number.
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