Digital events are in high demand. The added bonus is that a digital event will also keep your brand at the forefront of people’s minds. By embracing the shift of events online, you might find that digital events are what keeps your brand not just surviving, but thriving. OggaDoon founder Caroline Macdonald knows there are different ways to deliver impactful comms without following the same old pattern. Being familiar with having to think outside of the box, Caroline shares 3 things you need to perfect when shifting your events digital.
Get Social Media Savvy
Social media is an important tool in event marketing and it has become even more prominent since lockdown began, with social media use increasing by 47%. When shifting your event to digital, be aware of who your target audience is and what platforms they are likely to spend their time on. Key platform demographics include age, gender, and job, amongst many others. Research this using your visitor statistics that can be found in the analytics section of all social media business accounts. Be smart about where you’re posting and what your audience will naturally want to engage with. Some ideas for different forms of content are GIFs, live videos, boomerangs and graphics. Above all, be creative. This is what will make you stand out from the crowd.
Pull in the Press
Landing press will give your digital event a boost of visibility. The news environment is more crowded than ever, and employing a targeted focus on publications relevant to your event means you’re much more likely to secure coverage. Contact blogs, newspapers and magazines that specialise in your event niche. For example, if you’re holding an event for entrepreneurs, contact business magazines. Always follow up with a phone call within 24 hours. Make sure you keep your emails succinct and to the point with a clear hook. It is important to remain consistent with the number of press outlets you contact as many journalists are currently on furlough. The more you contact the better!
Disrupt with Digital
This is a key part in boosting your event traction. If you have a list of GDPR approved email contacts, then get the word out by designing an email flyer on MailChimp. Or, if you already send out a newsletter, add your event details to it. Eventbrite is another useful way of promoting your event. You can use the website to add information about your online gathering and monitor how many people will be attending. Also, add it to the blog section of your website. Make it a short (around 300-400 words) post addressing the unique selling points of your event in the first paragraph, along with details about when it is and how people can get involved.