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5 Tips For Starting A Product-Based Business By Susannah Davda

Starting a product-based business is an exciting prospect. It’s easy to think that product development should come first, but without understanding the market for your product, you are unlikely to sell anything when you launch. Here are 5 essential tips for starting a product-based business by Susannah Davda. Know your customers and engage them Understanding your customer […]

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Starting a product-based business is an exciting prospect. It’s easy to think that product development should come first, but without understanding the market for your product, you are unlikely to sell anything when you launch. Here are 5 essential tips for starting a product-based business by Susannah Davda. Know your customers and engage them Understanding your customer should always be the first port of call when you start a business. Be prepared to challenge your assumptions when researching your customer. Is your product really the solution your customer needs and desires? If not, what is the solution? Age and occupation don’t tell you much about a person. You need to know what drives them. What frustrates them? What is it that unites them? Where do they hang out or get their information? What makes them smile? Every decision you make should refer back to your customer and what they need. Now you know…

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