5 Tips For Communicating Your Brand Message With Authenticity By Laura Cutress

It’s the buzzword of the moment but it’s been around for a while. It’s the act of living in the moment, staying true to yourself, and behaving with conviction. In an age of influencers, social media, and #ad, it’s about not being “fake”, but standing by your values and morals. Being your authentic self can feel risky now in our screen-obsessed world and as a result, the image we present (on our social media profiles and in real life) have become mere presentations of who we think we should be and not reflections of who we really are. From working with businesses on their communications and brand presence for almost 10 years, today Laura Cutress of Laura Rose Creative is sharing her tried and tested top tips for communicating with authenticity, and what on earth it means for your business! Let go of the inner critic How often do you…

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