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Generating Attention For Your Brand In The Digital World By Charlotte Nichols

The digital landscape is a crowded place, with thousands of brands from around the globe all fighting for a piece of the audience’s (limited) attention. It’s no longer enough to just put your information out there and hope for the best; you need to connect with your market like never before – so how do you […]

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The digital landscape is a crowded place, with thousands of brands from around the globe all fighting for a piece of the audience’s (limited) attention. It’s no longer enough to just put your information out there and hope for the best; you need to connect with your market like never before – so how do you go about it? Here, Charlotte Nichols, founder of Harvey & Hugo, a PR and marketing agency that helps make brands lovable and memorable, shares some of the knowledge she’s built up over 15 years in the business of brand-building.  Building brands starts with building connections, making your audience feel something, whether consciously or subconsciously. A couple of great examples are the Yorkshire Tea and Innocent Smoothie Twitter accounts. They’re not selling anything – not explicitly anyway. There’s no shouting about how great the product is, but what they do do is create a camaraderie, a feeling…

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