2020 was a rough year for many small business owners. Businesses that survived and even thrived mostly did so because of a strong online presence –they knew how to get people to their website. Now that many business owners are aware of this, 2021 will likely be a year of digital transition for most businesses.
If you were lackadaisical about a digital presence before the pandemic, now is the time to take it very seriously. Unfortunately, even though most small businesses have started working on strengthening their online presence, many are doing a poor job of it.
The good news is that with the right information and help, you can build a robust online presence that will transform your business and help you stay afloat even if there’s another global pandemic.
This involves the creation of content and syndicating it to every possible platform on the internet. You can create various forms of content –video, podcasts, blog posts, articles, and infographics. The beauty of content marketing lies in its set-and-forget model. You can create one piece of content and it’ll continue to drive traffic to your website for years. But to do this successfully, you need to understand your audience, your business model, and how to create awesome content. You may also have to consider hiring professional content creators to help.
Some businesses will get better results from using text-based content like blog posts and articles, while others will thrive by creating videos and audio. You’ll have to figure out the best content format for your brand if you want to find any success.
Search Engine Optimization
Also known as SEO, this involves using proven strategies to get your website to the top search engine positions for targeted keywords. With 73 percent of all searchers visiting a local business within 24 hours of looking it up, you have to get on this. The only downside is that it takes a while before your website starts ranking.
SEO is complicated and requires a unique set of skills. But you can do it. If you decide to use this method, make sure to sign up for a free tool called Google Search Console. This tool is designed to help improve website performance, diagnose a website’s problems and reveal its flaws.
If you use it correctly, it can help you prevent major mistakes. It can audit your website(s) and reveal everything you need to do to get to the top positions.
GSC eliminates the guesswork, allowing you to focus on the right things. Thanks to Google’s API –API meaning Application Programming Language– it’s very easy to set this up and link it to your website so that it talks to Google directly.
This is pretty straightforward. All you have to do is find people on social media platforms like Twitter, Youtube, Instagram, and Facebook who have your target audience and pay them to promote your website or business. Done correctly, influencer marketing can drive a ton of traffic to your online store. But to do this properly, you have to make sure that the influencer has good engagement on their posts and is well-liked by the audience.
There are clear indications that a robust web presence is vital to your business’s survival. Don’t joke with it. Learn the web marketing skills you need and use them to grow your website’s audience. If you don’t know which one to start with, you can always start with content marketing. But if you have the budget and need immediate in-store traffic, look for a local influencer, reach out to them and pay them to give you a shout-out. Good luck.