With millions of businesses now online, standard marketing practices are no longer enough. Every business is creating blogs and free downloads and while they are so valuable to attract your ideal clients, you want your business to stand out. Here are 4 ways you can level up your marketing efforts to create an impact and accelerate your business growth.
Build a community
Building an online community can help your business thrive. An online community removes the separation between you and your customers to create more connection and collaboration. Regardless of the industry you are in, people are going to be talking about your business online, whether you like it or not. Wouldn’t it be better to be a part of that conversation? A community enhances your customers’ experience by involving them more in your business while giving them a space to express themselves and meet like-minded people. It also gives you a closer insight into your customers, so you can understand their behaviour and as a result, constantly improve your product or service.
Live stream on social media
Building an online presence is key to growing your business in the 21st century. Unfortunately, with over 3.6 billion users on social media, it is easy for your content to get lost in the crowd. Live streaming events not only notify your followers when you are recording but also provide valuable insight into your business that is completely unfiltered. Many videos we see online, although valuable, are all pre-recorded. Live streams provide a unique experience by providing content in real-time. You can also involve your community in live streams, well-known speakers, prize incentives for those watching live, and much more. With the help of a live streaming company, you can create a professional and engaging setup.
Speak at live events
There are thousands of national and global events, online and in-person, that take place across different industries every year. You likely buy tickets each year to some of the bigger ones so you can get involved, learn and increase your brand awareness a little by having a representative of your company join. But why not take this to the next level and speak at a live event? Not only will this skyrocket your brand awareness, but it will also give you a voice in the industry, build your reputation and show the value that your business can provide. It is also a bonus that people will see a face behind the brand, as people buy people.
Segment your email list
An email list is a crucial part of any marketing strategy because it enables you to talk to your customers on a personal level and provide them with special deals, insights, and advice. But really, how personal is that information if you only have one list with thousands of customers on it? By segmenting your email list by location, behaviour, interests, purchases, and more, you can meet your customers where they are at on their journey and nurture them on a whole new level. This creates a much stronger relationship between you and your customers. Up leveling your marketing can take your business from surviving to thriving. Get creative and make your brand stand out from the crowd.