Starting a new business is an exciting time in anyone’s life. Whether you’re a working mum looking for a side hustle or a renowned entrepreneur bringing your idea to life, you’ll have lots of tasks to undertake as a new business owner.
One of the most vital tasks, particularly in today’s corporate climate, is creating and launching your start-up’s website. Websites are a key link between Internet users, which number in the billions, and your new company. As such, you need to make sure that you design and create an amazing website that showcases your new business in the best possible light and encourages visitors to learn more. Here’s everything you need to know about launching a successful website that benefits your start-up organisation.
Choose the right domain name
The first step in building a website for your start-up is to buy a domain. A domain is the address of your website, which users type in to reach your site on the internet. Domains begin with www. From there, you get a central section, followed by a .com or a country-specific domain ending. When buying a domain, you want to make sure that it is instantly recognisable and that it links to your business. Check out domain buying sites to find available names that will suit your site. Remember to check that the name doesn’t spell out something rude or uncouth when put together. This could make all of your future work building a quality site invalid and mean that you have to migrate your site to a new domain later, which can be expensive and time-consuming.
Themes aren’t always the best idea
After buying your domain, you need to consider the layout of your website and the functions that you want it to have. You also need to work out how many pages you’re going to build and what you’re going to put on them. All of this can seem like a lot of work, which is why many business owners are drawn towards website themes. Themes are templates that you can use to quickly and easily build a professional-looking site. However, a website template isn’t always a good idea, as these themes can make your site look generic and not give you all of the functionality that you need. Instead, it might be worth considering working with a professional website designer.
A custom website might cost more money, but it will be worth it in the long run to build the right website for your new business. If you really want to use a website theme, then you should ensure that you change it and adapt it to suit your needs and help you to build the right website for your organisation.
Content remains key
While the design features and appearance of your website are vital, content remains king. Quality written, visual, and video content is central to both your site’s SEO and your user’s experience. So, when you’re building your website, you need to ensure that your pages contain quality content that has your target keywords in it naturally.
An ongoing content strategy is also key for any website that wants to remain relevant, so you should consider adding a blog or news page to your site and posting regular updates. You can write anything from information on your business or topical news-based articles and even advice posts. All of this content can help you to showcase your business’s expertise, associate your site with your target keywords and even encourage readers to visit other pages on your site and, potentially, buy from your company.
Outsourcing at least part of your SEO is essential
Bringing your SEO in-house might seem like a great way to save money and create a personalised strategy that’s unique to your new business. However, there are many different facets to consider and tasks that you need to undertake, so often, one or two people can’t do them all. That means that you should consider outsourcing part of your SEO.
Even large multinational corporations use the services of specialised agencies to undertake certain SEO tasks. For example, if you want to build high-quality links in relevant content that drive traffic and link power back to your site, then the link building agency UK Linkology are one of many specialists that can help. They can take on some of the work and create a unique backlink profile that complements and enriches your existing SEO strategy. By investing in services like this, you can ensure no aspect of your SEO gets ignored.
Your audience is paramount
It’s easy to think about what you like and want when you’re designing, building and running a new website. However, your website needs to meet your user’s needs more than your own. A site that doesn’t resonate and connect with your target market won’t achieve your online marketing goals. It also won’t provide a robust return on your investment of time and money. So, you need to make sure that behind every decision is the knowledge that your target audience will benefit. Make sure that you conduct thorough market research and consider making personas for the various types of visitors that might land on your website. From there, you can create a website and online experience that benefits your users and helps turn them from casual website visitors into paying customers.
Websites need updating regularly
With a functional website that’s bringing in plenty of visitors, you might think that your work here is done. However, website design trends change regularly, and so too do user expectations. As such, if you want your website to remain successful, you need to make sure that you keep reviewing it and updating your site to meet changing user requirements. Also, as your business grows and evolves, its goals will change. So, you need to make sure that you keep reviewing your aims and how your website could help your business to meet them. By being adaptable, you can ensure that you get the most out of your website throughout the lifecycle of your business and as it grows from a start-up into a thriving corporation.