The best way to drive sales and boost profitability is by ensuring that your business is truly customer-focused. There are many ways you can achieve this and see a massive boost in sales as a result. It will require an overall plan throughout the business to ensure that you are always making the best choices for your customers and your business.
It is vital to assess the current economic and industry climate when trying to drive sales. You should look for opportunities and prepare your business to face any potential threats or adversities. The coronavirus pandemic has shown many companies the importance of future planning and having a dynamic business that shifts with the needs of consumers.
Curate your mailing list
You should ensure that you have a good mailing list of past customers and potential leads. You can boost the number of potential customers on your mailing list by encouraging people to sign their email address up when they land on your website by using an opt-in pop-up. It is essential not to be too pushy when requesting someone’s email address as this can have the opposite effect and end with them leaving the site.
Once you have started building a mailing list, it is vital to send out high-quality emails, providing customers with relevant and helpful information. You should send an initial welcome email that gives the customer all they need to know about how to use your business and any promotions you may wish to offer them at that time.
Run promotions frequently
Promotions can be an excellent way to drive sales. You could run promotions on a monthly or quarterly basis, to begin with, so that you can get an idea of how successful they are. It is essential to run promotions at regular intervals as customers will get used to their presence in their mailbox and come to look forward to receiving their newest offers. Promotions are a great way to reward loyal customers and generate new business.
Evaluate your pricing structure
It is crucial to ensure that your business pricing is always on point. It can sometimes help to consider raising prices, but you should be sure that any business you might lose out on will be worth the increase in profits overall.
Pricing can be a tricky balance to strike. You will need to ensure you don’t price so high that you price out loyal customers but also not so low that your profit margins drop to an unacceptable level. It can help to assess the pay structure of your competitors to decide how best to price your goods and services.
Give customers more options
An excellent way to drive sales is by providing customers with more options. You could consider branching out into different products or services that have proved popular with other businesses or that are frequently requested by your customers.
You could consider sending out a survey to your customers for opinions and see which options are the most popular. It is essential to ensure that there is sufficient interest in a product or service before you go ahead. This can help ensure that you will have plenty of custom to help earn back the cost of launching a new product or service.
Build a social media community
Social media can be a powerful tool for businesses. It allows you to connect with a massive range of customers and help get the word out about your business in a tangible way. It is important to curate your social media business persona carefully and have profiles on all major platforms. You should also brush up on the type of content required for each. For instance, your Instagram profile will need plenty of high-quality photos of your products, styled and arranged artfully, and your TikTok stream will need short attention-grabbing videos.
Offer the best payment options
The range of payment options you offer to customers can have a significant impact on your profitability. Customers expect to have the broadest range of payment options possible in 2021, so you should consider the different methods you accept carefully.
If you do not already, you should ensure that you offer both debit and credit card payment options. If you’d like to know more about how your business can accept credit card payments online, there are plenty of resources to help. You could also consider using reputable online credit card payment systems like Nadapayments. Nadapayments make the entire process effective and straightforward for both businesses and customers.
Prioritise customer service
As mentioned at the top, the customer experience is the most important thing your business can prioritize. All elements of your business should have the customer experience in mind, and none more so than customer service. It is crucial to be proactive and responsive when dealing with customers and reply to any queries, questions or issues they may have promptly.
It is a good idea to ensure that your customer service team are highly trained, experienced and confident with interacting with customers. You should ask for feedback at every level of customer interaction so that your business and staff can learn and grow.
Assess your competition
If you are noticing that one of your competitors seems to be doing a much livelier trade than you, it may help to consider the difference in your business models and practices. Assessing your competition can help you understand where you might be going wrong and where you are succeeding. It is vital not to simply copy a rival’s business operations. Not only will this not go down well with customers who may recognise your similarities, but you may also find yourself on the wrong side of copyright laws. Instead, you should assess the overarching elements of their business model, such as pricing, marketing and product range.
Marketing is a vital tool to help you drive sales. There are many different types of marketing you could utilize. It is often a good idea to use a combination of traditional and digital methods to ensure that you appeal to the most significant number of potential customers.
Traditional marketing includes sending out fliers, putting up posters and taking out advertisements in local or national newspapers. It can also include billboards and magazine articles. Digital marketing can be much trickier to get right, but the benefits can be massive. You will need to utilise social media, content marketing and search engine optimisation (SEO), amongst others. It may help to get advice from a professional marketing agency to help to devise the best possible digital marketing campaigns.
Offer free trials, demos or samples
An excellent way to encourage sales is by offering potential customers various free or discounted products and services to try before they commit. A free trial of a service you provide can help a customer fully understand the benefits of your business and give them the chance to test out the different functions of your service.
Demos can be shown on your website, on social media or in person. Seeing a product in real life can give customers an idea of the quality and the different ways your product could benefit them. Offering samples is an excellent way to show your product to your customers without them having to commit to a full-sized product. Samples can often be most beneficial for business in the beauty and skincare industries.