How Can You bring Your Team Together During A Company Rebrand As A Leader? By Sarah Williams

During a company rebrand process, there are so many decisions to be made, including the branding itself, company focus, tone of voice and values, as well as the core audience to hone in on. So rebranding a company, whilst maintaining a high morale within a growing team is always going to be even more of a challenge.  Sarah Williams, Associate Director of Ortus, a boutique paid marketing agency, shares her 5 key pieces of advice on how leaders can successfully bring their team together during a company rebrand.  Involve the whole team in the journey Although it can be tempting to keep rebrand efforts a closed discussion, don’t try to keep all of the rebrand work at a senior company level. Seek to involve others members of the team at all levels, from senior to entry-level. Having individuals from your team involved along the way makes them feel a part…

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