How To Build A Successful PR Strategy In 6 Simple Steps By Julie Brown

Media coverage is a powerful marketing tool. It brings credibility, visibility and more clients to your door. However, only a fraction of entrepreneurs use it, which gives them a huge advantage while their competitors pay for advertising. All you need is a strategy.  Be PR ready When you contact the media the first thing the journalist does (if your pitch is interesting) is look you up online and on social media. Are you ready for their gaze? Is your website up to date with all links working? Are you being consistent on social media? Is your content enticing and does it say what you currently do? Yes, it does matter. Make it easy for the journalist to pick your business over your competitors by having your house in order. Remember they want to see you’re an approachable expert in what you do. So, show them. Do the research To build your…

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