Why Modern Technology Requires A Combination Of Communication Within Technology By Nicky Hoyland

The pandemic has posed several challenges for business leaders and many are set to remain in the future. Hybrid working has led to the mass adoption of digital tools and platforms in the workplace, which means that traditional management styles need to adjust. Dispersed workforces mean that managers and leaders are often unable to address their employees face-to-face, or catch up with individuals in-person.

Leadership redefined

It isn’t just the pandemic which has driven this need for a change in leadership style. The digital transformation of many organisations has led to them becoming increasingly reliant on technology such as enterprise applications and collaboration tools to complete tasks and business projects. With employees adjusting to this new world and facing challenges like burnout and disengagement, competencies such as empathy have become very important to leaders but require other modes of expression due to communication channels primarily being online.

Leaders and entrepreneurs need to ensure they’re able to understand and accommodate the individual challenges employees are facing in their lives. Not only does this help employees feel valued, it helps them to maintain a work/life balance – something that can prove difficult for many while working from home. The modern leader needs to be able combine communication with technology, to remain visible in the workplace and show that they understand employee challenges.

Clear communication using technology

To successfully face these challenges, leaders must prioritise effective communication, the fostering of collaboration, and trust. Similarly, the way managers solve problems and exercise initiative has had to adapt to ensure they remain effective and still achieve results. 

These skills need to be combined with the clever use of technology to enable communications and allow leaders to navigate this new world. Modern workplace technologies, such as Huler, enable leaders to build better connections with their colleagues, no matter where they work from.

Providing a personalised experience to employees

On top of this, leaders must lean on technology to provide employees with a personalised experience. Recent Gartner research finds that 82% of employees say it’s important for their organisation to see them as a person, not just an employee, yet only 45% of employees believe their organisation actually views them this way. 

Technology allows leaders to provide employees with the tools to shape their work day and personalise how they work, providing the human experience that the modern employee requires. Leaders that fail to understand this risk losing talent to competition that does provide technology to its employees.

Preparing for the future

Now is the time for leaders to prioritise investment in technology that will enable you to communicate effectively with your workforce. The modern employee is more demanding than ever before and requires great leadership and a seamless employee experience. Any leaders that fail to offer these will risk losing talent to competition that does.