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Branding Is Your Business Ballgown By Jo Jo Smith

Branding Fairy Godmother, Jo Jo Smith, 46 from Birmingham believes that branding is more than a logo, she says “it’s your business ballgown” and like any made-to-measure item, branding should be tailored to you perfectly in appearance, style and fit.  “To build a successful business without a brand is like going to the business ball […]

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Branding Fairy Godmother, Jo Jo Smith, 46 from Birmingham believes that branding is more than a logo, she says “it’s your business ballgown” and like any made-to-measure item, branding should be tailored to you perfectly in appearance, style and fit.  “To build a successful business without a brand is like going to the business ball in just your undies!” says Jo Jo; “In order to stand out and project your business personality and passion – you need to dress for the occasion and this outfit needs to reflect your mission, vision and values. Your branding announces your pride and confidence and it shows that your business means business!” Jo Jo, who built a successful career with clients in TV production, premier league football clubs and huge national retailers, learned that her own strong personality opened doors for her, building strong client relationships and boosting new business sales. “There’s no point trying…

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