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How To Create A Powerful Lift Statement By Sarah Brown

If you invest time and money in attending networking or events, you want to make the most of them. You want to leave with a list of people who want to meet again or have requested more information. You want them to be hooked by what you say, but you don’t have long.  Your response when people ask, “What do you do?” is critical. What do you put in your “Lift Statement” – the 30-60 seconds that you’ve got to explain what you do in a memorable way before people move on? Sarah Brown, founder, director and ideas inspirer from…


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