4 Easy Steps To Great Elevator Pitch By Julia Esteve Boyd

Just as all professionals have business cards, all professionals should have an elevator pitch. Many entrepreneurs spend time and money on branding, marketing and social media yet don’t quite master an effective Elevator Pitch. The concept of having your own pitch is to explain who you are and what you do in a short way that the listener will immediately understand. It’s a concise statement that should explain what differentiates you or your business from the competition. The goal isn’t necessarily to start a sale but instead a conversation about your business. It’s a brief speech that should encourage the listener to want to know more about what you do/sell/offer – it should spark some interest. As a result, a good elevator pitch can be the start of a good conversation and perhaps result in a  follow up conversation, providing you with the opportunity to be more persuasive and sell…

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