Communication For Change By Susan Heaton-Wright

There is absolutely no doubt that we are in times of great change, and we can never assume that our clients will stay with us unless we keep in contact with them. In an effective way, and we make them feel valued, we should never take them for granted. It can be very easy with the tight with the many different options we have available to fall into the trap of trap of choosing one or two methods of communications that are either cheap that we like ourselves, or have invested money in, like our hairdresser for example.  Also, it can be easy to think that social media posts will go out to everybody and everyone will see them. But the reality is that we have different customers who take on communication in different ways. This isn’t just down to age or gender.  It can be down to their preferences.…

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