Finding The Right Brand Name By Nicki Louise James

You can never underestimate the power and importance of picking the right name for your business – it’s a fundamental part of your brand. Honestly. It’s one of the biggest decisions you’ll ever make and you need to get it right, I mean you can’t be changing it all the time can you.  It can be so easy to overthink, and overcomplicate making your choice, and you always have to remember that as Donald Miller puts it, “people are drawn towards clarity and away from confusion,” but at the same time, you don’t want to end up with something that at the end of the day feels pretty basic. It’s all about balance. Finding the right mix of something that feels like you, sounds like you and aligns to who you are and what you’re all about, but is also simple, and easy to understand or remember for your audience.…

To be able to access this exclusive content, please join us by subscribing or logging in to your account.