Understanding Marketing As A Budding Entrepreneur: What Is It and How Does It Work?

Owning a business, regardless of what services or products you will be providing, is something that thousands of people up and down the country dream about. No matter your age or what has led you to want to own a company, being an entrepreneur is truly exciting for many. 

At the same time, we do not doubt that those budding entrepreneurs reading this and beyond are continuously thinking about what they can do to be successful in their efforts. This is a challenging topic to think about and consider, for what makes one business successful will be different to the next. 

While this is very much the case, and various factors need taking into consideration when running a company, you have found yourself in the right place at the right time. Detailed below, you will find an all-you-need-to-know guide about marketing. 

Whether you have a basic understanding of what it is and wish to develop this understanding further or are a complete novice concerning this type of thing, you have found yourself in the right place at the right time. Read on for more! 

What is marketing? 

What we know as marketing has grown and developed over the years. Following a similar growth trend to that of the way technology has grown, marketing is prevalent in our everyday lives even if we do not realise it. Marketing is a vast process used within companies big and small to advertise a range of available products or services. 

The Chartered Institute of Marketing (CIM) is a leading institution in the world of advertising. It deems marketing as the ‘management process responsible for identifying, anticipating and satisfying customer requirements profitably.’ In other words, it is a process that is crucial for the success of a business and should be considered highly. 

Different types of marketing

As we live in such a technologically driven age, it is easy to understand that most advertising techniques nowadays are those that use technology in some way or another. That being the case, there are also different ways of marketing and advertising your business and its products or services through these techniques. This includes the following: 

  • SEO Marketing: SEO, also known as Search Engine Optimisation, is a helpful marketing tool that can be used by any business that has a website. SEO marketing efforts ensure that your site appears ahead of your competitors on search engine results pages but can take some time to get right. While it can be tempting to cut corners on this type of thing, you should refrain from doing so and put a significant amount of effort in to ensure your site is as successful as possible. Collaborating with an SEO marketing agency, including the likes of Big Surf Digital, will make certain you are doing everything in your power to maximise your efforts. 
  • Social Media Marketing: This is something we feel confident many business owners reading this and beyond are familiar with. Social media has taken the world by storm and is a part of the internet that we use on a daily basis. Whether you are looking for them or not, you are sure to have come across adverts of some kind during your hours spent on social media platforms. An increasingly popular and affordable means of advertising for companies in this day and age, you should take advantage of this yourself and use social media platforms when marketing your company. Not to mention, social media marketing enables you to be more creative with your efforts, posting engaging photos and videos and seeing the engagement data in one place. What more could you want? 
  • Email Marketing: Another mention that we feel confident many have come across from one time or another. Email marketing proves to be a force of nature when it comes to advertising your company and its products or services. Email marketing can be used in tandem with other marketing techniques and is far less time consuming than other forms. Mass emails can be sent out throughout the year and are often used by businesses around certain calendar events or when sales and discounts are provided. Much like that of social media marketing, businesses that use email marketing in their advertising efforts can expect to be able to analyse performance data in one place and assess what they need to do moving forward to be better. 


You might find yourself reading this piece and asking yourself what marketing techniques you should use yourself. While this is a common question and can be challenging to answer, nothing stops you from trying and testing different marketing methods in your campaign. Whether you choose to use just one at a time, or a few alongside one another, you can rest assured that word will be getting out about your company, and your efforts will come to fruition in no time.