If you are looking for a way to be more efficient in your marketing tasks, Microsoft excel might be the answer.
This spreadsheet software allows you to automate repetitive tasks and create charts easily with minimal effort. You can use Excel to make calculations, generate graphs, keep track of data trends over time, and much more! This post will cover ten marketing uses for Microsft Excel and how to use Excel in business to save time and money.
Create charts to monitor trends over time
If you are looking at your marketing data and want to keep track of trends over time, then use Microsoft Excel! This spreadsheet software is great because it can help you easily create charts for this purpose.
For example, let’s say you are running a campaign that has monthly costs associated with it. You can use Excel to track this data over time to see how your campaigns are performing.
Excel dashboards are an excellent feature for this purpose. They allow you to quickly and easily create dashboards with graphs, charts, and other data visualisations.
Track & update campaign data automatically
Another way marketers can benefit from using excel is by creating automated spreadsheets which help them track their campaign data automatically. This can make it easier to track all your marketing processes and know what needs to be done next.
These can be difficult to set up, but you can use some Excel integrations to help out. For example, you can use Zapier to update Excel spreadsheets when certain pieces of data change automatically.
You could also look into using IFTTT for this purpose. This is a great tool that allows marketers to connect different platforms and automate tasks based on triggers. For example, if something changes in your Google Analytics, it might trigger an IFTTT action that would automatically update your Excel spreadsheet.
Create formulas to do calculations for you
You might find yourself doing the same types of calculations over and over again to create reports. Instead of doing this manually, you can create formulas in Microsoft Excel, which will do these calculations for you!
For example, if you want to figure out what percentage increase or decrease your campaign numbers are from one year ago, then use the “% change” formula and choose between different options such as “from left” or “from the right”.
Other valuable formulas in Excel to consider using are the “SUM” formula, the “IF” function, and the “VLOOKUP” formula. Each has its own use and can help to save you a lot of time and manual effort.
Automate repetitive tasks with macros
One way to be more efficient in your marketing tasks is using macros within a spreadsheet software such as Microsoft excel. This feature allows you to automate repetitive processes and save time. You can create keyboard shortcuts that will enable you to run macros much faster and write your own macros.
If there are specific repetitive tasks that you find yourself often doing, then it might be worth looking into using the “Record Macro” feature in Excel. This will allow you to record all of your keystrokes which means that if something changes, like a spreadsheet name or data source, you can easily update your macro to fit the new changes!
Create a marketing budget spreadsheet
Another way you can use excel is by creating budgets to keep track of different types of data. For example, you might want to create one budget with expenses and another to monitor sales trends.
You could also split your budget by marketing channel, store or campaigns. In this case, Excel is useful because it allows you to easily track your data and quickly see where you are spending the most money and what return you’re getting.
Publish your own Excel template
You could use excel to create your own templates, which others could benefit from using! This is a great way to establish yourself as an expert in the field with interesting data.
You might find that there are certain industries or niches where having access to quality data would be helpful. For example, you could create an email marketing template, or a sales funnel spreadsheet. This would be useful for marketers who are looking to automate their processes and improve efficiency.
Use Excel to create a recurring calendar
Another way you can use Microsoft excel is by creating recurring calendars. These are helpful because they allow you to see future events and information without constantly updating your schedule.
For example, if you have multiple campaigns going simultaneously, it might be challenging to keep track of all the different deadlines. A great way to solve this problem is by creating a recurring calendar in Excel to list all of the various campaigns, deadlines and due dates.
Pull sales data from google analytics
You can use excel to track your sales data and compare it with the number of visitors you receive daily, weekly or monthly. With this information, you’ll be able to see how different campaigns affect your conversion rate over time!
For example, if a particular marketing campaign brought more visitors to your website, those individuals did not purchase. You’ll be able to see this data right away and adjust future marketing campaigns accordingly.
To use Excel for Google Analytics integration, download the free plugin from here: https://developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on
Use Excel as a to-do list
A final use for Microsoft excel is by using it as your personal to-do list. This way you won’t forget any important tasks! If certain things need to get done at specific times, then schedule them into the spreadsheet in advance, and they will pop up on your screen when they’re due.
This way, you don’t have to worry about forgetting something important and can save yourself the stress of not knowing what needs to be done next.
Wrapping up: Excel is useful for marketing!
Marketers who want to save time, effort, and money by using Microsoft excel should be able to benefit from these ten marketing uses of Excel.
There are many more ways that marketers can use spreadsheets, but this post has covered some of the most common ones, including creating charts, using macros and tracking trends.