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Should We Stop Setting Targets

Are you obsessed with the idea of targets? In business, we use targets and goals as metrics to ensure that we are going on the right track. But in business, if you are looking to build a business of a certain stature, the fact is that your results have very little to do with the goals that you set, but are more to do with the systems that you follow. So let’s show you why setting targets may be detrimental to every part of your business. 

Achieving your goal is only a fleeting success

When you set a goal, you are hell-bent on achieving this, but when you achieve it, the success is short-lived. Because when you achieve this goal, the targets invariably increase. And this is why we need to avoid looking at the concept of results but address the processes behind them. In business, the process is the component but will bring about the results, but the results will soon give way to a different one. This is why many companies use custom business systems to monitor their progress. Inevitably, progress is a far more important component because this is more manageable than the actual goal. When you solve a problem at the results level, the fact is you are only solving this problem temporarily. But if you want to improve, you need to solve problems at the process level. 

Are targets key to happiness? 

The concept of workplace culture is everywhere. We talk about improving the culture of a business by making changes at a cultural level, by focusing on collaboration and teamwork. When we have a target driven environment, we are telling our employees that if they reach their goal, only then will they be happy. But when we have a “goals-first” mentality, this means we set the next milestone and the one after, which means that our employees are never actually happy with what they’ve done. This is because we’re not allowing them to be satisfied with what they have done. 

Goals don’t provide motivation: Motivation provides motivation!

If you want to improve your business, you should stop setting targets and goals, but rather make the change towards effective long-term thinking. Because running a business is not about setting a goal or achieving one solution; it’s about constantly refining the process and improving on a continual basis. Because if we implement our targets and goals for our employees to hit, we’ve got to set more targets, and raise the bar higher. This means our employees experience burnout or they would just realise how futile achieving these goals actually are. This is why you need to embed proper thinking into the processes rather than anything else. 

While goals are very good for planning progress, you have to remember that goals can also be helpful in the short term. Rather than constantly setting goals and targets, it’s far better to have a solid and transparent system in place that will make all the difference to your company and the people within it.