Digital marketing is always touted as the best way to grow your brand and reach a wider audience. However, that’s only true if you know what you’re doing. For most businesses that don’t have a dedicated marketing team, it’s very easy to misplace your investment and aim for the wrong audience, or even forget basic yet crucial things that could help you reach more people.
So if your online marketing efforts aren’t working out and you need a hand, here are a few tips to help you out.
Translate your promotional materials into different languages
While this won’t be applicable to every business, translating your marketing materials into other languages can actually net you a fairly big audience. This only really works if you’re able to penetrate an international market, or if you think that your product is going to be a good fit for a certain country or culture.
To do this, you’ll want to make use of marketing translation services or hire someone as a freelancer to translate for you. These are both viable options and it really depends on the volume of work. If you already have a lot of marketing materials then a translation service is usually the better option. However, if you only want to translate a few documents and posters, then a freelance service may end up being more effective.
Make sure that you’re using the right type of content
You’ll also want to ensure that you’re using the right type of content. If you’re hosting a website, it’s very common to have things like product descriptions, blog posts, and news updates on your website to both add value to your website and also improve your search engine optimization. However, there are also other types of content that you can use such as podcasts and videos.
So before you invest in a single type of content, make sure you’ve got plenty of ways for your audience to interact with your company and learn more about it. Creating different types of content can be tricky, but it’s a fantastic way to ensure that you’re appealing to all kinds of audiences.
Work with influencers to expand your reach
One of the best ways to expand your reach these days is to use influencer marketing to expand your reach. Influencers can reach a massive audience with their platforms and many of them are willing to work with all kinds of sponsors and companies because it gives them an opportunity to make new content.
Finding the right influencer to work with can be tricky, so it’s a good idea to look around on platforms such as YouTube and Instagram for people that are interested in your products or are in the same kind of industry as you. This ensures that your products and services are relevant to their audience which will make for good content and a great partnership.
Hopefully, these tips have given you a good place to start for improving your own marketing efforts.