Despite property stock being on the low side, demand is still raging high, buyers have great expectations, and you need to meet them. It is no longer about selling them a property, but it is about selling them the aspirational lifestyle. Ideally, you want any properties you are building to have a ‘SOLD’ sign before they are even built, and if you do it right, that’s perfectly possible. Just read these tips to find out how.
Make sure that prospective buyers can visualize what it will look like at the end
When it comes to new construction developments, seeing is believing. The greater the ability of purchasers to envision the finished result, the greater the likelihood that they will purchase.
CGI (computer-generated imagery) should be the launching point for all new-build marketing initiatives. CGI can be built from architectural drawings to depict how each property will look before the first brick is even set on the foundations.
CGI is also an excellent tool for showcasing the interior capabilities of your properties and creating a sense of the lifestyle that your development has to offer its residents.
Make sure your branding is strong
As a brand, you should be aware of the demands and expectations of the target market for any new construction projects, which you should specify in advance.
Developing a development identity that appeals to your target demographic is an excellent method to raise awareness and get attention from the local community during the construction process. It will also make it possible for you to create a unified appearance across your marketing channels.
Make a brochure
The purchase of a new house is a significant decision that most individuals will deliberate over for some time before making the purchase. Assemble CGI and development branding to create an eye-catching brochure that displays the luxury and benefits of your development to assist buyers in their decision-making process.
Prospective buyers will benefit from having this as a point of reference as they contemplate their investment at home.
Make sure customers can find your development on the internet
For those of us who are familiar with house hunting, we know that most people start their search on the internet. A microsite is a fantastic, cost-effective method to generate a presence online for the duration of your construction project.
A microsite is precisely what its name suggests, and it tells prospective purchasers everything they need to know about your venture in a matter of pages or even just a few paragraphs. Update it regularly with video progress and time lapse photography.
When you contact potential purchasers early in the construction process and encourage their registration of interest, you will have plenty of time to work your charm and close the deal.
Make it difficult to miss the site itself
Site signage is critical in making new developments known to the public. Site boards, hoardings, banners, and direction signs will pique the interest of onlookers and direct them to your location. As construction develops, maintain site signs fresh and up to date, highlighting remaining plots and any new incentives that may be available.