A Pro’s Guide To Growing Your Business Online
In the modern world, growing your business often boils down to your online presence. There are various reasons for this, for example:
- Getting online allows you to put your business on the map, allowing you to cater to a much wider audience.
- Every year, the number of ‘digital shoppers’ increases significantly. Currently, over 2.14 billion people shop online.
- 81% of retail shoppers conduct online research before buying anything. For example, they may visit your company website or read reviews.
With that in mind, here are some simple ways in which you can grow your business by cultivating a strong online presence.
Start with a good digital marketing strategy. A good digital marketing campaign is one of the easiest ways to grow your business online – especially as a solid campaign often results in increased web traffic and sales. In order to ensure each of your campaigns bring around the best possible ROI, you should look into a marketing agency that specialises in b2b marketing strategies.
Invest in cybersecurity. Believe it or not, your small business still requires big business protection, especially if you’re going to be opening up an online shop. After all, these transactions will require you to handle sensitive customer information which, if leaked, could cost you considerably, both financially and in terms of your reputation. As small businesses often fall victim to cyber security attacks, you should invest in the appropriate security software before getting online. This will foster a sense of trust between yourself and your customers.
Improve your web design. Did you know that 38.5% of internet users judge a business by how their website looks? As a result, it’s simply not enough to have a website up and running, it has to look good too. While you could work with a web designer to build the perfect website, you should also ensure that the design allies well with your brand. For example, a luxury website should use a simplistic, yet classy design featuring minimal colours.
Ensure your website is accessible. The whole point of developing an online presence is to make sure your business is more accessible to your customers. After all, it gives them the chance to shop or find out more about your brand from the comfort of their own home. However, these efforts are void if your website is inaccessible due to small or hard-to-read font, or if it is compatible with different devices. For example, you should ensure that your website is accessible through mobile phones and laptops/computers – especially as many people prefer to shop via their phones.
Use your online presence to connect with your customers. Your online presence also provides you with more opportunities to communicate with your customers. For example, they could speak to you through social media direct messages, or through a chat function on your site. This is great news, as better and easier communication will help you to foster better relationships with your customers, which in turn, will aid business expansion over time.