When you think about inspirational female leaders or role models, names such as Malala Yousafzai, Ruth Bader Ginsburg and Michelle Obama, spring to mind. But what about Melanie Griffiths in Working Girl, strutting her stuff in those 1980’s shoulder pads! That film was pretty ground-breaking, addressing previously unspoken topics such as equal rights for women in the workplace, feminism, and the wage gap; topics that are still relevant today.
Although twenty years on, have things changed much for the role of women in the workplace? It seems that women are still striving to be treated equally. So actually, things haven’t really moved on and efforts to redress this balance are moving all too slowly.
In 2016, Forbes cited that women made up only 11% of creative directors worldwide. Looking at current statistics, over 2 million people are employed in the creative industry in the UK, but there is still a glaring gender imbalance faced by the entire sector with just 12%-16% of creative directors across design, concept and film being female.* There is talk of the tide turning but is it really? And when? What should be done about it?
The Importance of Female Role Models
The next statistic from Forbes really is one that needs to address: 88% of young women say they lack female role models in the industry.
There are only 12%-16% of females who can write ‘Creative Director’ in their email signature, so does that come with a huge responsibility to be a role model? To be someone that other aspiring female directors can relate to, learn from and be encouraged by? Of course. It should be the duty of all females in such positions, to look over their shoulders and encourage women to follow them rather than forging ahead and leaving them in their wake.
Realise the dream, to stay at the top and thrive, there are a number of factors that need to be adhered to:
Be confident in your ability
Embrace what YOU can bring to the table and enhance the positive differences.
Have empathy
Encourage team members to feel safe and confident in their own abilities.
Build a great team around you
Your team is largely your key to success, so it is essential to take time to choose the right people to support you. Female-led teams are often more loyal as they thrive on the support and empathy they are shown.
An article from the Harvard Kennedy School cites that ‘Previous research has shown that mixed gender teams are more generous and egalitarian and that teams with a larger percentage of women perform better by building meaningful relationships and creating successful work processes.’
Be heard but don’t shout
Strike a balance between being heard and being too confident. You have an opinion, and it matters but you can cut through the noise rather than shout above it.
An equal partnership
On a personal level, women are, of course, traditionally disadvantaged if they have to take time out of their career to start a family. Challenge the perception that this automatically pushes you back down the career ladder and encourage partners to become a more equal co-parent. Sharing the responsibility will afford you the opportunity to pursue your career and with less guilt.
Old boys rule
There are definitely hurdles which continue to make it difficult for women to get to the top and one of the most evident ones is that despite ‘times changing’ and women starting to bridge that gaping male/female divide, there is still an old boys network at play.
As women move up this male-dominated career ladder, it will, in many cases, be a challenge to be taken seriously. It may even hamper your chance of winning work and you might be treated differently to men in the process. Your opinion may be interpreted as ‘feisty’ rather than some of your more ego-driven and loud male counterparts being dubbed as ‘assertive’. Why is that?
Accept and adapt
It does take courage, grit and determination to succeed at the top as a female creative director and to earn the respect you deserve, but the advice given in this article is for any individual who wants to be successful in business or who wants to lead a team.
As a female leader, take the time to encourage women in all sectors to believe they can get to the top, if this is what they really want, and lead by example. Let’s face it, there isn’t much of a historical framework in place to refer to but, bit by bit, we can build one.
As an aspiring female director, and if you really want to make it, don’t fight the system as it stands. Acknowledge it and do something about it as it’s not going anywhere fast. It is important to take stock, remind yourself you are not a man and believe that you can succeed as a female. And you really don’t have to wear a 1980’s power suit to be taken seriously in business -– we have at least moved away from that – unless you want to of course!
