Why Start-up Founders Should Use This Time To Pivot To Become Viable During The COVID-19 Pandemic

Everyone is being faced with financial struggles due to this pandemic and many are paralysed by these issues in addition to all of the confusing government support information that’s currently out there. Instead of immediately deciding to close shop, you’ve got to imagine all different possibilities of the direction you can take your business in. 

You need to expect this lockdown to go on for 6 months and crack on with business as if this is the new normal. Focus on the median term. Think, “what is the worst-case scenario and how do I work through it?”Here are 4 ways below in which you can apply right now to make sure your business survives by author Shaa Wasmund, MBE.

Believe that it will

Before you write this off as some wishful thinking nonsense, it’s actually scientifically proven that the more we believe something will happen, the more likely it is to be true. And this works both ways; believe that you are going to go under and the monkey brain in your head jumps into action and before you know it you’re on a downward spiral. Believe you can and your brain will start finding all the ways it can to prove this to be true. Note: you can’t just believe that you will win the lottery and it will happen, sorry.

Get your business online

I have helped over 10,000 small businesses and entrepreneurs get their businesses online. I’ve seen it all from management consultants to ice cream vans; I promise you, no matter what you do, you can create an online business; one that will stand the test of time, not just for this season.

Ask for help

Asking for help is a sign of strength, not weakness. If you don’t know how to do something, ask for help. Every time you ask for help, you also give the other person permission to ask themselves, not to mention the happiness it brings us to help other people.

Don’t reduce your prices, increase your value

Change formats, structures, get online … use this as a time to try things out and it will stand you in good stead the other side!



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