Have you just opened your new store? Congratulations! As every store manager, you are probably facing the challenges of being seen on the high street. There are so many other retailers around that it can be tricky to attract the attention of your potential customers. Yet, getting noticed and attracting an audience is crucial for success. Whether you’re opening a boutique, café, or a local service establishment, here are five effective strategies to help you stand out and draw in customers.
Use local leaflet distribution
One of the oldest yet most effective methods of reaching potential customers is through local leaflet distribution. By designing eye-catching flyers that highlight your unique selling propositions and special offers, you can directly target residents in your area.
Leaflets make it easy to remember your business and they can encourage potential customers to visit your store. Additionally, distributing leaflets allows you to engage with the community on a personal level, fostering a sense of trust and familiarity.
Harness the power of attention-catching signage
Your storefront signage is your first opportunity to make a lasting impression on passersby. So, it’s time to look for signage that can make a difference. The days when all you needed was a simple sign with your name are long gone. Now, stores need to invest in attention-catching digital signage that reflects the personality of their brand and communicates their offerings clearly.
Bold colours, creative fonts, and compelling imagery can help your business stand out amidst a sea of competitors.
Optimise Your Google My Business page
You can’t be found if you are not online, even if you are running a physical store. In today’s digital age, a strong online presence is essential for attracting local customers. This is where placing your shop on Google Maps can help with local customers.
There is no mystery here. Retailers need to make their businesses easily discoverable by optimizing their Google My Business page. There, you can update your listing with accurate information about your location, opening hours, and contact details. You can also encourage satisfied customers to leave positive reviews, which can significantly boost your credibility and visibility on Google Maps.
A launch campaign with special offers
The best way for new shops to create excitement and anticipation around their grand opening is to plan a promotional launch campaign with special offers.
What do launch special offers look like? You can consider offering discounts, freebies, or exclusive deals to customers who visit your store during the launch period. This not only incentivizes people to check out your business but also creates a sense of urgency to act quickly.
Maintain an active presence on social media
Retailers are using social media to bring more footfall and interactions in their physical stores. Big brands, such as Nordstrom and Victoria’s Secret, for example, are using social media platforms to connect with your target audience and drive sales directly in their stores.
There are many options to create engaging content that showcases your products, services, and behind-the-scenes glimpses of your business operations. But, the true revolution is to give your social media marketing an in–store feel, which helps connect with a new type of shopper.
In conclusion, as a new brick-and-mortar business, it can be tough to make your place in a crowded retail market. This is precisely why 2024 retailers need to consider shoppers’ behaviors as part of their strategy in order to attract and appeal to their local audience.
