Samanah Duran is a British fashion designer and entrepreneur most recently named Forbes 30 under 30 most influential in retail and e-commerce. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionised through the crafting of indulgent streetwear with the power to evoke self-expression.
Samanah is truly dedicated to evolving her brand and team. She has developed an unconventional approach to business by enjoying life to the fullest and making business enjoyable for her and whoever she works with. As she continues to be involved in every aspect of Critics Clothing and BEYOUROWN, she loves to meet other inspiring entrepreneurs out there on a mission to also succeed in doing what they love and is passionate about passing on her entrepreneurial skills that she has learned along the way to young women.