It’s no surprise that the worlds of branding, marketing, and communications have undergone significant changes lately. However, more critical than the latest tools, platforms, trends, and algorithms is understanding how to champion a brand across the board. Before delving into the current social media channels, the UX-optimised website, or your SEO strategy, marketing and communications professionals should cast a special gaze upon the brands they represent.
One factor stands out as the secret ingredient to success: passion. According to a recent survey with 84 industry professionals, conducted by the marketing agency The Brand Champions, 31 respondents overwhelmingly pointed to passion as the driving force behind brand champions. Following closely were enthusiasm (19% of respondents) and dedication (13%). But what defines a brand champion, and how can you bring these champion eyes to your company, or the brands you represent?
In this article, we delve into five straightforward yet powerful tips on how to infuse your brand journey with the spirit of a champion, embracing qualities that not only spark growth but also set your brand tone with authenticity and heart:
Commit!
This may sound obvious, but you really need to transform your commitment into a guiding light for that brand’s growth. Stay loyal and determined, proving that you’re not just involved but a genuine supporter of the brand’s path. This commitment becomes the spark that propels the brand to success.
Embrace Knowledge and Passion
Dive into the heart of the brand, getting to know its voice, story and messaging goals. Let your knowledge guide your every move, and infuse it with passion that resonates in every step you take. This combination creates an energy that draws others to celebrate your brand’s uniqueness and purpose.
Say what you believe and believe in what you say
pread the enthusiasm both within your team and beyond. Internally, inspire your colleagues with positive energy, creating a collective vibe associated with the brand voice. Externally, take your brand’s essence to the streets, embodying it and inviting others to join the celebration. Your message should be genuine and consistent internally and externally, and this fusion of perspectives turns your brand into a party everyone wants to attend. Eg: the company doesn’t need to be hiring to be positioned as a great to work.
Balance Consistency and Innovation
Find the right balance between consistency and innovation, creating a message that resonates with that. Be the guide orchestrating a symphony of brand messages, ensuring they harmonise seamlessly. Simultaneously, let your creativity introduce fresh ideas that captivate your audience and keep the brand dynamic.
Be Your Brand’s Ambassador
Step onto the stage as the advocate rockstar of your brand. Engage your audience with an authentic performance, articulating the brand’s story in a way that captivates hearts. Speak with positivity, building connections that go beyond transactions. In your interactions, let the spotlight shine on the brand’s values, creating a memorable experience that resonates long after.
In summary, becoming a brand champion is an opportunity to lead your brand to success with a genuine energy that leaves a lasting impact. Let passion, commitment, and creativity be your guide, creating a journey that echoes across your team and the public. These tips, inspired by the insights of industry professionals, invite you to step into a leadership role and propel your brand to new heights with an authentic spirit.
