In an age of rapid engagement in the visual and where content is King, what are the right ways to build an influential profile? What does this mean for businesses and personal brands who are not yet “Influencers” and what are people missing out on, if anything in the clamor to create online influence, followers, and a massive digital footprint that will keep elevating in the ways we need it to?
Stephen Gillen has built a media company, an International Personal brand with two bestselling books, a film being made on his life, and an online/offline press presence that sees him achieve many Millions of views, followers, likes, and engagement for his own work and explosive results for his many clients. Below he gives his top 5 tips:
Brand is absolutely key when translating value, messaging, and translating impactive profile engagement across and on social media, print, broadcast, and or other earned media platforms. Many don’t give this the professional care and attention t needs. The engineering here must be right and able to correctly translate value, clear message & monetisation.
On the back of your brand you need your Identity to be unique and authentic. The power of a story s its current and individual authenticity. Impactive human stories that be shaped to a wide scope of current stories are best and have more value to journalists and audiences.
Align yourself with a proven PR & Profile Development specialist. They will save you precious time & money. They will give you the necessary training and savvy that you need to navigate your way around the media maze, help you protect your content in the right ways show you how to correctly craft your content and expedite it in the best impactive ways.
Hone your skills at speaking and do strategic and appropriate interviews getting your name, content, and brand out there. Building an awesome profile takes time, strategy, and layering. Work your way up through the interview till you can get on the biggest platforms.
Continuously keep on top of current affairs, develop your brand and messaging and look for trending and current topics to align your story, brand, and messaging with. This will keep your messaging current and in the right places with the right audiences as you keep building your influential profile.
