Frances Nichols has had a meteoric professional career as an executive transforming and growing practices at blue chip firms such as Royal Bank of Scotland and Domestic & General and making her mark in Parliament by transforming its digital services and bringing it into the modern, digital age. Yet, Frances believes that the professional impact she has made is linked to her personal characteristics and that her success to date is a direct result of her authenticity. Put simply, the more authentic you are, the more impactful you can be. Operating at an executive level often comes with drastic expectations around presence and conduct, none more so than when you are a female executive. Frances suggests investing in the following areas to build your executive presence as effectively as possible.
 
Get To Know Yourself
 
Knowing yourself is a journey. It requires consistent reflection and self-awareness, but it allows you to identify areas for growth that provide the greatest return, and focus on actions that develop the executive presence you want to project. This is especially important for women, who often find themselves shifting between different versions of themselves to meet the demands of their personal and professional lives.
 
Knowing yourself is crucial for confidence building and self-acceptance; these are essential for combating imposter syndrome, and will lead to a high level of self-worth. Authenticity and consistency are key components of building confidence and executive presence, and self-knowledge is foundational to both.Get to know what presence you have by reflecting on how others perceive you and ensuring that you are investing in the actions and behaviours that align that perception with the presence you want to bring.
 
Authenticity
 
Authenticity requires less energy because it aligns with our inherent nature. By cultivating self-awareness and embracing your true self while maintaining professionalism, you can redirect the energy otherwise spent on pretense towards more productive activities.
 
While vulnerability accompanies authenticity, acknowledging and owning it can be empowering. This approach fosters genuine connections and builds trust, as people are more likely to relate to someone who is open, honest, and consistent. Moreover, authenticity can enhance your leadership abilities by demonstrating self-confidence and conviction, inspiring others to follow suit.
 
Authenticity isn’t about sharing every personal detail but rather presenting your true self in a professional and appropriate manner. By embracing your authentic self, you can build stronger relationships, enhance your leadership skills and executive presence, and create a more fulfilling and impactful professional journey.
 
Consistency
 
Consistency and predictability are essential elements in building trust, fundamental for a strong professional presence. When people know what to expect, it fosters a sense of security and reliability. This reduces anxiety and uncertainty, which can often hinder effective communication. Unpredictability can create subtle but significant barriers, as people may be hesitant to engage fully if they are unsure of the outcome or response. By being consistent, you establish a pattern of behavior that allows others to feel comfortable and confident in their interactions with you. This, in turn, strengthens relationships and facilitates open communication, ultimately leading to greater trust and collaboration.
 
Listen
 
Active listening requires focus, which is sometimes hard to maintain throughout back to back meetings, or long complex discussions. Effective planning and time management are essential to avoid information overload and ensure that you can dedicate the necessary focus to each interaction.
 
By strategically managing your schedule and commitments, you can create space for active listening and enhance your ability to absorb and process information effectively. Honing this skill allows you to gather pertinent information, discern underlying meanings, and filter out irrelevant noise. This focused comprehension enables you to communicate more effectively and positions you as a strategic leader who grasps the nuances of a situation.
 
Be Aware Of Your Brand
 
Building executive presence is akin to building a strong personal brand, and this requires a foundation of self-awareness, authenticity, and consistency.  Self-awareness involves understanding your strengths, weaknesses, values, and how you are perceived by others. Authenticity means being true to yourself and your values, while consistency ensures that your behavior and communication align with your brand over time.
 
Furthermore, it is essential to consider additional factors that can influence perceptions and potentially undermine executive presence if neglected. These factors may include organizational skills, body language, and dress code, all of which contribute to your overall brand. By taking the time to understand the expectations, preferences, and priorities of stakeholders, colleagues, and clients, you can adapt and refine these elements to align with the context and enhance your professional image.