Why this book matters:
- ADHD diagnoses, particularly in adults, have soared over the past few years – with recent NHS figures estimating that 5% of the UK may have ADHD – leaving millions unsure of how to navigate life post-diagnosis.
- Alongside medication and talking therapies, tailored ADHD coaching is emerging as a vital complementary support system for late-diagnosed ADHDers looking to make sense of the condition and thrive in life and work.
- Written by ICF-accredited coaches Katie Friedman and Alex Campbell, ADHD … Now What? draws on the authors’ experience as ADHD coaches and trainers to explore the emerging field of ADHD coaching – empowering ADHDers to embrace their strengths, reframe challenges, and find truly supportive solutions.
Living with ADHD in a society tailored for neurotypical minds – as is the case for as much as 5% of the UK population – contains both hidden potential and a number of challenges. And, while evidence-based medical treatments such as medication and therapeutic approaches play a critical role in managing it, there is also a growing awareness of, and need for, tailored coaching to support those with ADHD in reaching their full potential.
ADHD … Now What? authored by ADHD Coaches Katie Friedman and Alex Campbell, highlights the incredible potential of ADHD coaching to transform the lives of those living with ADHD. The book offers insights into how ADHDers can lean into their incredible strengths, while cultivating a deeper understanding of the nuances of ADHD and the unique situational daily realities faced by ADHDers everywhere.
Critically, the book also shines a much-needed light on the intersectionality of ADHD, examining how gender, race, age, socio-economic status and disability shapes and amplifies how we might experience ADHD, as well as potential discrimination related to the condition, to present a truly holistic picture of ADHD and the nuanced ways in which it can impact our lives.
Throughout ADHD … Now What?, readers will gain vital insights into what ADHD actually is, the many ways in which it can present itself at work and in everyday life, and the incredible power of tailored ADHD coaching to support those with ADHD. This comprehensive guide arms readers with the much-needed insight to find a coach that is right for their unique needs, understand how to advocate for these needs, and gives readers the tools to start living life on purpose.
Exclusive interviews and articles available:
Katie Friedman and Alex Campbell are available for interview, expert comment or guest features around ADHD coaching, navigating a late diagnosis and how ADHDers can thrive in life and work, including:
- ADHD Coaching 101 – What is ADHD Coaching, and How to Find the Right Coach for You?
- Certainty, Clarity, Choice: How to Thrive, Not Just Survive, with ADHD
- Work Isn’t Designed for Neurodivergent Employees, and What Leaders Can Do About It
- Access Without a Label: Rethinking Neurodivergent Support in the Workplace
- How ADHD Shows Up Differently in Men and Women
- ADHD Is Not One-Size-Fits-All: Understanding Neurodivergence Through an Intersectional Lens
- So You’ve Just Been Diagnosed With ADHD … Now What? Processing a Late ADHD Diagnosis
ADHD … Now What?: How ADHD Coaching Can Help You Take Back Your Power by Katie Friedman and Alex Campbell is out July 21st, 2025, priced at £19.99 (paperback) and published by Jessica Kingsley Publishers
About the authors
Katie Friedman is the co-founder of Gold Mind Academy, an ICF accredited ADHD coach, coach trainer, educator and speaker with many years of experience in coaching and leadership development. Katie discovered her ADHD after burning out of a school leadership career and went on a journey to find her gold – an experience she explores in her TEDx talk. Katie now empowers her clients to find their gold, digging deep into their own natural strengths and resources, to risk trying new ways of being, in order to see positive change that’s on their terms.
Alex Campbell is the co-founder of Gold Mind Academy, an ICF-accredited ADHD coach, coach trainer, and a registered member of the British Association for Counselling and Psychotherapy. One of the first 40 children diagnosed with ADHD in the UK in 1990, Alex grew up with a clinical label but limited understanding. It was only in adulthood, through the transformative power of ADHD coaching, that he came to fully accept himself as an ADHDer. With extensive experience in therapy and coaching, alongside over a decade spent in the film industry, Alex now brings his insights into the corporate world to help create more neuroinclusive spaces.
