Jo Kelly is a highly qualified and experienced, award winning Registered Nutritional Therapist and Health Coach, with a particular expertise in corporate wellness. Jo is passionate about helping businesses support their people with bespoke wellness programs.
Jo’s experience in corporate wellness is particularly noteworthy, having worked with a number of large organisations to create wellness programs that promote a healthy and productive workplace. Her programs focus on educating employees on the importance of nutrition, exercise, stress management, sleep and finding purpose, and providing practical tools and resources to help them implement healthy lifestyle habits.Â
Jo firmly believes that a healthy lifestyle is essential to achieving optimal physical and mental health and maximising productivity. She is committed to helping her clients make positive changes that will benefit them for years to come. Her approach is gentle, supportive, and evidence-based, and she is passionate about empowering individuals to take charge of their health and wellbeing.Â
In addition to her work as a Registered Nutritional Therapist and Health Coach, Jo is also a sought-after speaker and educator on topics related to health and wellness. She is a regular contributor to health and wellness publications and has been featured in a number of online media outlets.Â
Jo holds a diploma in Nutritional Therapy from the Institute for Optimum Nutrition and is a member of the British Association for Applied Nutrition and Nutritional Therapy (BANT) and the Complementary and Natural Healthcare Council (CNHC).Â
Could you provide a brief overview of your career journey and the key milestones that have led you to your current leadership role?
I started my working life at a veterinary nurse, but quickly realised I wanted a different challenge, so moved into pharmaceutical sales, followed by M&A in the veterinary sector. After many successful years in the industry, I felt something was missing. I’d lost my sense of purpose. One day I saw a write up from a Nutritional Therapist and a lightbulb went off in my head! That was what I wanted to do! So I studies hard at the Institute for Optimum Nutrition for the next 3 years before setting up Flourish with Nutrition!
In your opinion, what are the most critical qualities or attributes that a successful business leader should possess, and how do you embody them in your leadership style?
I believe a successful business leaders possess visionary thinking, effective communication, emotional intelligence, decision-making ability, integrity, adaptability, inspirational leadership, resilience, delegation and empowerment skills, and a commitment to continuous learning. In my leadership style, I set clear strategic directions, communicate transparently, empathise with my team, make informed decisions, and lead with integrity. I stay adaptable, inspire through recognition and purpose, maintain resilience in setbacks, empower my team with responsibilities, and prioritise ongoing learning. This approach ensures a motivated, innovative, and cohesive team driving towards common goals.
Describe a significant challenge or setback you’ve faced in your career and how you overcame it to achieve your goals.
The biggest challenge I face is knowing when to delegate. I’m so passionate about my business and what it stands for, I struggle to let go. However, I have learnt that by passing the things over that I am not an expert in have helped me grow my business, and allowed me more time to do the things I am best at. Acknowledging my weaknesses have become my strength.
In today’s rapidly evolving business landscape, how do you stay informed about industry trends and adjust your strategies to remain competitive?
I spend a lot of time at industry conferences to keep up to date with the latest science in the nutrition and wellbeing world. I also ensure I surround myself with like-minded business people to keep up my knowledge of sectors I don’t work in. Finally, I work with a business coach and mentor to keep me on track with current trends.
How do you balance short-term financial objectives with long-term strategic planning for the growth and sustainability of your business?
Balancing short-term financial objectives with long-term strategic planning involves setting clear priorities and aligning them with my overall vision. I focus on achieving immediate financial targets while investing in key areas that drive sustainable growth, such as innovation and market expansion. Regular reviews and data-driven decision-making ensure I stay on track. By maintaining financial discipline and flexibility, I can adapt to market changes while steadily advancing towards long-term goals, ensuring both immediate stability and future success.
What changes did you make to your business strategy that helped Flourish with Nutrition become more focused and successful?
When I first started Flourish with Nutrition, I was solely working with 1-1 clients, and doing a little bit of corporate work. I had mixed messages on my website, and no clear strategy. After working with a business coach, I decided to work solely with corporate clients. I cut off my 1-1 revenue stream, which was a risk, but worth while as I now have a clear strategy and vision for my business. This has allowed me to be more focused and support my clients more successfully.
What role does innovation play in your business strategy, and how do you foster a culture of innovation within your organization?
Innovation is a big part of my business, I’m always looking for new opportunities or gaps in the market. In fact, I have something new and exciting coming in the next few months. Watch this space…
What are your main goals for the coming year, and how do you plan to support companies in enhancing their wellbeing strategies and team productivity?
My priority is to continue on a good growth trajectory. I would love to help more companies with their wellbeing stratergy, and support their teams to become more focused and productive. I focusing on growing my connections and spending time with like minded people to keep me on track, as well as working with a business coach. I have a couple of new product launches coming soon, as well as retreats. Busy times ahead!
https://www.flourishwithnutrition.co.uk/
