Retaining top talent is more important than ever and a strong workforce is essential for innovation, growth, and the success of a business. The key challenge here lies in consistently engaging and motivating employees, while fostering a culture centered around values that resonate with them, ultimately inspiring a genuine desire to remain part of the company for the long term.
Businesses need to understand the importance of employee wellbeing and how the wellness of staff, both at home and the office, not only fosters greater productivity but helps build a greater retention rate.
Here, Martin O’Rourke, Commercial Director at Birchwood Park, offers five top tips businesses can implement to ensure they are retaining employees and driving company growth forward.
Promote a diverse and inclusive workplace culture
It is crucial for businesses to foster a positive and inclusive workplace, as employees are more likely to stay with an organisation that highly values them for who they are, and their work. By creating an inclusive and diverse environment, employees feel respected and heard, no matter their ethnicity, gender or sexual orientation. A positive work culture is one where everyone feels like they belong and can contribute their unique talents, thus creating a safe space for open communication, celebrating diversity, and promoting a culture of mutual respect. With this, comes a team who feel like they belong at your business and are therefore less likely to leave and find a new role.
Invest in employees and their development
Businesses should always be looking at ways in which they can support their employees in their professional development. Employees who feel their skills and knowledge are being constantly developed are more likely to feel both engaged and satisfied in their roles.
By taking advantage of opportunities for further development and training opportunities, employees will grow their talents further, supporting the business with greater levels of work and productivity, as well as feeling like stronger, more important members of the team whom the business cannot be without.
Collaborative work environments
Collaborative work environments are crucial in today’s business landscape. Collaboration can motivate employees by fostering a good working culture and a more productive learning environment, especially for junior members of the team. At Birchwood Park, our managed spaces, such as the EngineRooms, are especially designed to embrace flexible working and our modern workplace environments have been meticulously created to provide adaptable spaces to meet a breadth of business demands, no matter their shape or size.
Taking advantage of flexible working spaces maximises opportunities for staff to come together and work collaboratively, creating a greater team culture and supporting the team’s overall wellbeing and happiness with where they work.
Wellbeing programmes
As part of our wellbeing charter at Birchwood Park, organisations have pledged support for accessible and inclusive wellbeing policies and we are proud to support all of our occupiers on this journey.
At The Park, we take a holistic approach to employee wellbeing. We have a genuine care for our occupiers and their employees and we believe the positive environment that we help create will have significant impact on the overall business success and employee happiness.
Birchwood Park’s regularly hosts events and wellbeing initiatives to support occupiers, such as walk and talks on the Park, fitness programmes, and community events such as film showings and makers markets. All of this, to help employees get the most out of their workday and therefore improving businesses’ employee retention rates – because if you love where you work, why would you want to leave?
By Martin O’Rourke, Commercial Director at Birchwook Park
