Created in 2012, with the mission to raise the awareness of Female DJs worldwide. We Run The World  have been Featured in Forbes, 10 Downing Street and many more publications globally.  London-based, Global Award-Winning female DJ agency, We Run The World works only with Fireball party starters Djs.
How did your journey as an International DJ begin, and what motivated you to establish We Run The World Female DJ Agency in 2012, with its mission to empower female DJs worldwide?
Embarking on my journey as an International DJ, I was driven by an innate passion for music and a dedicated commitment to promoting diversity. In 2012, this led to the establishment of We Run The World Female DJ Agency, an organisation with a resolute mission to empower female DJs on a global scale.
How has your business model evolved over time to prioritise inclusivity and talent promotion? Can you elaborate on the collaborative partnerships you’ve pursued to enhance your impact in the ever-changing music industry landscape?
As time progressed, we underwent strategic changes in our business model, placing paramount emphasis on inclusivity and talent promotion. Collaborative partnerships were explored and seamlessly integrated to augment our influence within the dynamic landscape of the music industry.
While I didn’t have a formal mentor, I openly acknowledge the profound impact of lessons learned from experienced individuals in the industry. Their guidance played a pivotal role in shaping both my personal and professional growth.
How does We Run The World Female DJ Agency strategically utilise various marketing channels such as social media, website presence, and partnerships with event organisers and venues to reach its audience effectively?
At We Run The World Female DJ Agency, we strategically employ a diverse range of marketing channels, including social media, our website, and collaborations with event organisers and venues.
What recent sources of inspiration have reinforced your commitment to the overarching mission of empowering female DJs worldwide? Specifically, how has witnessing the resilience and creativity of female DJs globally impacted your dedication to this cause?
Recent inspiration for me stems from the unwavering resilience and boundless creativity exhibited by female DJs worldwide. The substantial impact they have made on the music scene serves as a perpetual source of motivation, reinforcing my commitment to our overarching mission.
Guided by the sage advice to “Stay true to the vision but be flexible in the approach,” I adeptly navigate the industry’s dynamic landscape, adapting while staying resolutely focused on our fundamental goals. Achieving a harmonious work-life balance involves effective time management, judicious delegation, and the establishment of clear boundaries. Regular breaks and quality time with loved ones are indispensable components of my routine.
The launch of We Run The World Female DJ Agency in 2012 marked a seminal moment in my career. It represented the transformation of a deeply personal passion into a powerful platform dedicated to empowering and showcasing the talents of women in the music industry.
What aspects of your career bring you the greatest satisfaction, and how do you define success within your role at the agency? Specifically, how do you measure the positive impact of the agency, both in the careers of your DJs and the events you engage with, and how does this contribute to your personal fulfilment and growth?
Ultimate career satisfaction for me is derived from witnessing the positive impact of the agency, both in the flourishing careers of our DJs and the notable contribution to events we actively engage with. For me, success is defined not only by the ability to effect positive change within the industry but also by personal fulfilment and continual growth. Looking ahead, We Run The World Female DJ Agency is poised for exciting developments, with plans to expand collaborations, introduce fresh talents to our roster, and persistently elevate the presence of female DJs in the global music scene.
