The journey from corporate leader to entrepreneur is often described as exhilarating, transformative, and—at times—daunting. While corporate leaders and entrepreneurs share many skills, they operate in fundamentally different worlds. Audrey Daumain kows that a great corporate leader can struggle as an entrepreneur, and vice versa, because the mindsets and approaches required for success in each role differ significantly.
Audrey Daumain is a leadership communication expert with more than two decade’s experience working in finance, oil & gas and luxury industries, advising senior leaders in global corporations on communication and diplomacy strategies. She is the creator of Smart Perspective™– a proven system that builds a robust work culture fostering peak performance. Her vast management and mediation experience combined with a profoundly human-centric approach reinvigorates businesses by illuminating new ways of engaging in today’s complex workplaces.
Here are eight practical tips Audrey offers for corporate leaders ready to step into entrepreneurship, providing guidance to navigate this transition successfully.
Embrace the Creator’s Mindset
Audrey explains that corporate leaders are often navigators, steering established organizations with strategies focused on stability and growth. Entrepreneurs, on the other hand, are creators. They build new businesses, platforms, and even new lives for themselves and their families. However, she emphasizes that success doesn’t come from creating something entirely new; it comes from creating something better than what’s already out there. Whether it’s a product or a service, ensure it solves a common need and addresses a real problem in the market. To succeed, a transitioning leader must shift their focus from refining systems to building value that stands out. Audrey underscores the importance of embracing ambiguity and prioritizing experimentation over perfection. Oh, and don’t listen to everything everyone says. Really, don’t!
Cultivate a High Tolerance for Risk
In the corporate world, decisions are calculated and risks are minimized to ensure sustainability. Salaries are aligned with corporate titles and titles with the number of risks you are exposed to. Audrey says: “Forget about this logic here. Entrepreneurs operate in environments where uncertainty and risk is simply the norm. They take bold risks to achieve breakthroughs, or nothing. Or lose.”  Audrey advises developing risk tolerance by tackling small, manageable uncertainties and gradually expanding your comfort zone whilst still being employed.
Build a Strong Network
The power of a meaningful network cannot be overstated, Audrey says. “As a corporate leader, you likely relied on an established organizational structure to get things done. As an entrepreneur, your ability to connect with others—mentors, collaborators, investors, and clients—will determine your success.” Audrey suggests focusing on building genuine relationships and surrounding yourself with people who complement your skills and challenge your thinking.
Shift from Process to Results
Corporate leaders often emphasize processes, ensuring that teams align and execute plans efficiently. Entrepreneurs, on the other hand, are results-driven. Audrey highlights the importance of prioritizing outcomes over rigid processes, especially in the early stages when resources are limited. Learning to operate in a lean, results-oriented way will help you make decisions faster and pivot when necessary.
Develop a Visionary Approach
In the corporate world, leaders refine operations and compete within established markets. Entrepreneurs, by contrast, create new markets, products, and opportunities. Audrey encourages shifting from strategic thinking to visionary thinking. She asks: “What problem are you solving? How can you create value in a way no one else has?” Audrey also emphasizes the importance of groundwork research. Ask questions, engage with potential customers, and thoroughly analyze the market. A clear vision, backed by solid research, will serve as your compass in the entrepreneurial journey.
Prepare for Hands-On Execution
As a corporate leader, you may be accustomed to delegating tasks and empowering teams to execute. Early-stage entrepreneurs, however, often need to wear multiple hats. From marketing and operations to customer service and sales, Audrey says that you’ll likely find yourself deeply involved in the day-to-day activities of your business. This hands-on approach is essential for understanding your business’s nuances and setting it up for long-term success.
Master the Art of Storytelling
Entrepreneurs must be exceptional storytellers, says Audrey. Whether you’re pitching to investors, attracting clients, or inspiring your team, your ability to articulate your vision and convey passion is crucial. She also points out a key difference: “In the corporate world, leaders often pass on messages they may disagree with, maintaining a distance from the content. As an entrepreneur, however, you cannot hide behind a corporate narrative. You own your message, and it reflects your values, vision, and integrity. Practicing authentic and fun storytelling to build trust and generate excitement.”
Redefine Success
In the corporate world, success is often defined by metrics such as revenue growth, market share, and team performance. For entrepreneurs, success can be deeply personal and varied—launching a product, acquiring the first customer, or simply surviving the first year. Audrey encourages redefining what success looks like for you as an entrepreneur and celebrating milestones along the way. This shift in mindset will keep you motivated and focused on your journey.
Transitioning from corporate leader to entrepreneur requires more than just a career change—it’s a complete shift in perspective. Audrey says that the skills that made you successful in the corporate world are valuable, but they must be adapted to the entrepreneurial context. She highlights that the key to success lies in embracing the differences, cultivating a network of support, and leaning into the unique challenges and opportunities of entrepreneurship- along with a close-knit circle of true friends.
