Small farming is an important part of the global economy, and its future is uncertain. With technological advances, increased competition, and rising costs, it can be difficult for small farms to survive in the modern world.
Small-scale farming plays a crucial role in creating a sustainable and inclusive food system that can help tackle world hunger. As climate change affects agricultural produces, it has become essential for small farms to invest in growth. Indeed, small farming grows 50% of the global food calories. In developing countries, small farmers are essential to economical survival. In developed countries, however, small farmers are often a forgotten part of the food equation, and their production struggles to reach their customers.
In 2023, small farmers can take several strategies to help ensure their business in rich countries is both successful and sustainable.
The Importance of renovating the premises
In the face of increasing competition, renovating your premises can be the difference between success and failure.
Renovations to a small farm might include anything from upgrading equipment and machinery, to making changes to the farm layout to make it more market efficient. Modernisation also involves investing in renewable energy sources or installing water-saving devices such as drip irrigation systems.
These renovations are not only necessary for the efficiency of a small farm; they can also provide economic benefits. Upgrading a farm’s facilities may transform productivity, which can lead to higher profits.
Modernising a small farm is no easy task; however, there are several sources of funding available to help with the cost. Governments offer grants and subsidies to small farms that undertake renovations. Alternatively, banks and other private lenders are increasingly offering financing packages specifically tailored for agricultural projects.
Selling finished products
Small farms can benefit from selling finished products. These products can help reach new customers and can be sold online and directly at the farm. Finished products allow small farms to make the most of their resources while providing customers with convenient and delicious products.
Fresh fruit juice is an excellent option for small farms to consider. It is relatively simple to make and can be a great way to use up seasonal produce that might not otherwise be sold. Furthermore, the juicing process can be outsourced to a food manufacturer and a professional liquid filling provider.
Similarly, frozen sliced vegetables are convenient options for busy families and can be an attractive option for those seeking nutritious meals without the hassle of cooking from scratch. Pies are another great way to use seasonal produce and provide customers with a convenient sweet or savoury ready-made option.
Using social media
Social media has become an essential tool for businesses of all sizes, and small farms are no exception. With the right strategies, small farms can use social media to grow their brands and find new customers.
Using high-quality visuals is key to success on social media. Post pictures of your farm, animals, and products to attract potential customers. Paired with hashtags, your visuals can make your posts discoverable. Research relevant hashtags to use that will draw attention to your posts and reach new customers.
It is high time for the farming sector to modernise its ways. While farming is a traditional activity, farmers must consider how they present their business to customers, including how they can address existing needs without needing a middleman to reach their audience.